Kodak ULTRA Compact Single Use Camera

April 3, 2007 | Mark Goldstein | Film | Comment |

Kodak ULTRA Compact Single Use CameraThe new Kodak ULTRA single use camera features a Kodak Ektanar lens and ISO 800 film. “The new ULTRA Compact Camera is an ideal complement to a digital picture-taking experience,” said Julian Baust, Chairman & Managing Director, Kodak Limited. The Kodak ULTRA Compact Camera is now available in Boots stores in the UK for £9.99.

Kodak Press Release

Form Meets Function with New KODAK ULTRA Compact Single Use Camera

New Design Provides Stylish Single Use Camera to Take Great Pictures, Anytime, Anywhere

London, April 3rd, 2007 – The newest “must have” in any bag this season, whether it be a purse, backpack, gym bag or satchel, is the new KODAK ULTRA Compact Single Use Camera.  With a simple, clean and modern design and silver-coloured body, consumers can feel confident pulling this camera out of their bag, and looking stylish while never missing a shot, even when a more expensive camera isn’t available.  This improved design, combined with the KODAK EKTANAR Lens and Kodak’s 800-speed film, deliver the same high definition pictures with unbeatable clarity of any 800-speed single use camera that consumers have come to expect from KODAK ULTRA Compact Cameras.

“The new ULTRA Compact Camera is an ideal complement to a digital picture-taking experience,” said Julian Baust, Chairman & Managing Director, Kodak Limited.  “With its sleek new design, it provides an alternative that’s as attractive as it is functional.  Easy-to-use, stylish and reliable, consumers can pull it out on the slopes, at a formal gathering, or at a children’s birthday party and capture great pictures.”

Consumers believe that single use cameras represent a great alternative to expensive cameras to capture quality images.  While many consumers own expensive cameras, they still turn to single use cameras as an alternative.  Reasons cited by consumers include:

o     More expensive camera not available
o     Full memory card or dead battery
o     Worry about exposing expensive cameras to the elements, whether those elements are snow, sand, or rain
o     Worry about young children damaging a more expensive camera

The new ULTRA Compact Camera is now available for consumers to purchase in Boots stores for £9.99.

Further information on all Kodak EasyShare Products can be found at www.kodak.co.uk

About Eastman Kodak Company
Kodak is the world’s foremost imaging innovator. With sales of $13.3 billion in 2006, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; Creative Professionals rely on Kodak technology to uniquely tell their story through moving or still images; and leading Healthcare organizations rely on Kodak’s innovative products, services and customized workflow solutions to help improve patient care and maximize efficiency and information sharing within and across their enterprise.

More information about Kodak (NYSE: EK) is available at www.kodak.com.

Kodak, Ektanar and Ultra are trademarks of Eastman Kodak Company.

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