LaCie Press Release

LaCie Breaks Ground With Carte Orange: Credit-Card Sized 8GB USB Key

September 19, 2005

  * Ultra thin 8GB credit-card sized USB key
  * Sturdy and convenient metal design
  * Amazing price per gigabyte for mobile storage

LaCie unveils the latest in storage technology: a credit-card sized USB key called the LaCie Carte Orange that offers an unprecedented 4GB (4000MB) or 8GB (8000MB) storage capacity. LaCie Carte Orange is ideal for exchanging or backing up large amounts of office files, and storing hours of music, videos, photos and slideshows. With its sturdy metal design and plastic bumper, LaCie Carte Orange is amazingly light and thin—far thinner than most traditional 1GB or 2GB USB keys. Measuring at 6mm height and weighing less than 60g, LaCie Carte Orange’s smart and convenient design easily fits in small pockets and wallets making it the most convenient way to travel with lots of data.

LaCie Carte Orange is powered by an integrated USB connector, which can be plugged into any USB-equipped computer. The flexible connector allows users to plug LaCie Carte Orange into the port wherever it may be located on the computer, and retracts for safe transportation. LaCie Carte Orange is plug-and-play for newer operating systems—no software or drivers are needed—allowing for quick and easy data transfers from one computer to another.

“Mobility, reliability, ease of use, capacity and price are the five main keys to consider when buying storage. We meet them all with the Carte Orange,” says Olivier Mirloup, LaCie Senior Product Manager. “With 4GB at $99 and 8GB at $149, LaCie Carte Orange is certainly the ideal USB key for a variety of uses.”

LaCie Carte Orange can immediately be used across multiple platforms (Mac OS 9.x/10.x and Windows 98SE through XP). Simply plug the integrated Hi-Speed USB 2.0 connector into a laptop or desktop and start transferring files. LaCie Carte Orange’s USB 2.0 connectivity offers interface transfer rate of up to 480Mbits/s. LaCie offers an optional USB extension cable, which is a convenient way to extend reach for computers that require a longer cable. LaCie Carte Orange can also be re-formatted to fit specific needs.
Features

  * Compact and durable design
  * True plug-and-play convenience
  * Retractable and flexible Hi-Speed USB 2.0 connector
  * Driver-free for Mac OS X and Windows 2000/XP

Availability
LaCie Carte Orange USB keys are available today at the LaCie Store online (http://www.lacie.com/shop) and will be widely available through LaCie’s specialized dealer network in October 2005 for $99.99 (4GB version) and $149.99 ((8GB version). LaCie Carte Orange ships with LaCie Silverlining and SilverKeeper drive management and backup utilities. Detailed product information can be found at http://www.lacie.com/products/range.htm?id=10036.

About LaCie
LaCie creates external storage solutions and color monitors that help professionals and everyday users easily manage their digital lives. Powerful technology combined with unique designs by the internationally acclaimed Philippe Starck, Neil Poulton and Porsche Design GmbH make LaCie the world leader in storage innovation. Established in France in 1989, LaCie is now headquartered in North America, Europe and Asia and listed on the Paris Nouveau Marché (code 5431). For more information, visit www.lacie.com.