Lastolite Press Release 03/03/04

The new Ezybalance is the latest collapsible from Lastolite’s award-winning range of photographic accessories. The multipurpose Ezybalance will aid a number of functions, including exposure measurement, contrast measurement, colour balancing and the setting of white balance, making it the ultimate accessory for today’s modern photographer.
The double-sided Ezybalance has been specially designed to provide better colour balancing of negative and positive materials under a range of natural and artificial light conditions. The completely neutral 18% grey side is ideal for accurate exposure measurements with handheld light meters and in-camera TTL meters, whilst the white side is designed for lighting contrast measurement and the setting of digital and video white balance.

Unlike other more cumbersome grey cards, the Ezybalance has been designed with portability in mind. With a diameter of 12” (30cm), but collapsing to 4” (10cm), the Ezybalance is small and lightweight. Made from durable fabric with a wipe clean surface, it comes in a protective, resealable bag that fits easily into a camera case or pocket The Ezybalance is an ideal addition to any photographer’s kit.

The Ezybalance is available immediately with an SRP of ?17.99

For any additional information on the Lastolite range please visit:
www.johnsons-photopia.co.uk
Telephone: 01782 753300
Fax: 01782 753399