Leica and Phase One have agreed to enter into a long-term strategic alliance in the technical development and marketing of professional photography products. Close cooperation has also been decided upon for the expansion of effective service and marketing structures. ‘Our two companies are an outstanding match for each other due to the similarity of their corporate cultures, their extraordinary innovative strengths and their dedication to absolute quality. Together with Phase One we will soon be able to begin offering professional customers a new range of products and services.’ commented CEO of Leica Camera AG, Dr Andreas Kaufmann.

Leica and Phase One Press Release

Leica Camera and Phase One Conclude Strategic Alliance

Solms/Copenhagen/Cologne, September 22, 2008 – Leica Camera AG and Phase One A/S have agreed to enter into a long-term strategic alliance. Both have agreed to enter into a long-term strategic alliance. Both companies are in mutual agreement on the terms of close future cooperation in the technical development and marketing of premium products for the professional photography segment. The objective is to offer photographers innovative high-end solutions that guarantee the greatest possible creative freedom and set standards in terms of performance, quality and technological maturity. Close cooperation has also been decided upon for the expansion of effective service and marketing structures.

The CEO of Leica Camera AG, Dr Andreas Kaufmann, welcomes the collaboration with Phase One: ‘Our two companies are an outstanding match for each other due to the similarity of their corporate cultures, their extraordinary innovative strengths and their dedication to absolute quality. We complement each other very well, particularly in the marketing segment. This will enable Leica to establish a strong and sustainable position at the leading edge of the professional segment. Together with Phase One we will soon be able to begin offering professional customers a new range of products and services.’

In addition to digital backs for medium format and view cameras, Phase One, the world’s leading manufacturer of camera systems for the professional segment, also offers industrial grade software and image processing solutions specially designed to meet the most demanding requirements of professional photographers. According to the CEO of Phase One A/S, Henrik Håkonsson: ‘Thanks to first class internal development and technological alliances, Phase One maintains its leadership in the provision of software and image processing solutions for the professional segment. As a consequence of this strategic alliance with Leica, Phase One now has access to the vast optical expertise of the market’s quality leader and we can improve our product offerings to the world’s best photographers.’

About Leica Camera AG
Leica Camera AG in Solms offers precision optical products of uncompromising quality and mechanical precision for the industrial and private high-end segments. The Leica range embraces a broad spectrum of cameras and precision optical products for analogue and digital photography, projectors and a range of binoculars, spotting scopes and rangefinders for field observation. Thanks to systematic investment in the manufacture of aspherical optical elements, Leica possesses vast expertise in the manufacturing, the optical calculation, the measuring and testing technology, as well as in the construction of lenses and the assembly of aspherical lens systems.

Further information about Leica Camera AG and its products can be found at www.leica-camera.com.

About Phase One
Phase One is a leading provider of digital image capture and work flow management technology. Phase One P+ Series digital backs and camera systems open new possibilities, putting the focus back on the moment of capture. Phase One Capture One software helps streamline the capture and post-production process. Supporting DSLR, medium- and largeformat photographic equipment, Phase One products are renowned for their superior quality, flexibility and speed — enabling pro photographers to realize their most subtle and most complex visions without compromise. Phase One is an employee-owned company based in Copenhagen with offices in New York, London, Tokyo, Cologne and Shanghai.

For more information about the products, visit the Phase One web site on www.phaseone.com. All other brand or product names are trademarks or registered trademarks of their respective holders.

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