Lexar has announced that it will officially be in full production and shipping globally to major retailers in North America, EMEA, and APAC regions this Autumn. This announcement confirms Lexar’s return to the high-performance removable storage market and is the first press release from its new parent company, Longsys. Lexar will also be exhibiting at this year’s Photokina show, in Cologne, Germany September 26th - 29th.

Lexar Press Release

San Jose, USA, August 15, 2018 – Lexar, a leading global brand of flash memory solutions, today announced it would officially be in full production and shipping globally to major retailers in North America, EMEA, and APAC regions this fall.

Lexar’s award-winning lineup includes memory cards, card readers, solid-state drives (SSDs) and USB flash drives, geared towards professional photographers, videographers, and content creators who demand high-performance solutions for images, 1080p full-HD, 3D, and 4K video.

“I’m extremely excited to re-introduce the Lexar brand to our worldwide customers. Lexar is dynamic, has superior research and development capabilities, and has a deep understanding of our customer’s needs. At the same time, we are confident that we can expand the Lexar business successfully in different markets globally." Huabo Cai, CEO of Lexar said, "For more than twenty years of innovative development, Lexar has been a world-renowned brand in the field of flash memory and trusted by bringing unparalleled storage experience and creating unequivocal value for business users and consumers.”

This announcement confirms Lexar’s return to the high-performance removable storage market and is the first press release from its new parent company, Longsys. High-performance and exceptional reliability will continue to be the cornerstone of the Lexar brand. The combined expertise of Lexar and Longsys will develop and strengthen the range of products and solutions, and continued engagement with professional photographers, videographers, and creative professionals will ensure that the right products are created for the right markets.

Lexar is now shipping to major retailers in North America, EMEA, and APAC regions. In some countries, Lexar products will be made available to online retailers, and brick-and-mortar to shortly follow. Lexar will be exhibiting at this year’s Photokina, in Cologne, Germany September 26th - 29th, one of the largest and most exciting shows in the professional photographers’ calendar.

About Lexar

For more than 20 years, Lexar has been a trusted leading global brand of memory solutions. Our award-winning lineup includes memory cards, USB flash drives, card readers, and solid-state drives. With so many options, it’s easy to find the right Lexar solution to fit your needs. All Lexar product designs undergo extensive testing in the Lexar Quality Labs, facilities with more than 1,100 digital devices, to ensure performance, quality, compatibility, and reliability. Lexar products are available worldwide at major retail and e-tail stores. For more information or support, visit www.lexar.com.

About Longsys

Longsys – a leader in consumer NAND flash applications, is committed to supporting Lexar in its quest to reach new achievements in high-performance, quality, and reliability while maintaining its position as a leading global brand in memory cards, USB flash drives, readers, and storage drives for retail and OEM customers.

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