LFA Announces PLOY Photo Competition

June 18, 2012 | Zoltan Arva-Toth | Competitions | Comment |

As part of this year’s London Festival of Architecture (LFA), two creative companies - Space Syntax and Hype! - have teamed up to deliver a novel photo competition with a playful theme. PLOY: Public Life in the Olympic Year invites members of the public to look at the city with fresh eyes and, in doing so, to discover ways in which people are playfully engaging with places - and with each other. Participants are being invited to submit their photos via mobile phones & Instagram to the PLOY website, where they can also rate and judge other entries in a crowd-sourced voting process. The submission period runs from 23rd June to 1st July. Space Syntax and Hype! are planning to celebrate the project in association with the LFA on 5th July at 21 Brownlow Mews. This will include a screening of entries and announcements of winners.

Website: LFA 2012

LFA Press Release

LONDON FESTIVAL OF ARCHITECTURE 2012
18.06.2012

Photo competition
PLOY: Public Life in the Olympic Year

As part of this year’s London Festival of Architecture, two creative companies - Space Syntax and Hype! - have teamed up to deliver a novel photo competition with a playful theme.

PLOY: Public Life in the Olympic Year invites members of the public to look at the city with fresh eyes and, in doing so, to discover ways in which people are playfully engaging with places - and with each other.

PLOY embraces digital media and social networks to let people celebrate the everyday and the unexpected, and then to communicate about and comment on what they have seen.

Participants are being invited to submit their photos via mobile phones & Instagram to the PLOY website, where they can also rate and judge other entries in a crowd-sourced voting process. This is all in the spirit of London Festival of Architecture’s focus on participation and engaging a wider public with architecture and the city. One of the outcomes will be a substantial bottom up record of public London Life in the Olympic Year 2012.

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