LifePics have announced the option for retailers to offer hundreds of new online photo book options to consumers via LifePics-powered retail photo sites. This means that LifePics’ online photo book offering has increased to a total of 450 possible books, allegedly the largest number available to retailers on the Web. The new additions include several in-house options that retailers can print on a variety of creative printing solutions that LifePics integrates with, including HP’s Photo Center, HP’s Indigo printers, Noritsu’s D701, several Xerox printers, and others. LifePics also added new book options via Proven Direct, a wholesaler that specializes in high-end custom cover wrap-around and lay-flat books.

Lifepics Press Release

LifePics Continues Online Photo Book Sales Momentum by Adding Hundreds of New In-House and Wholesale Photo Books, Giving Retailers the Most Options Available on the Web

BOULDER, Colo.—(BUSINESS WIRE)—Capitalizing on its record online photo book sales and the continued photo book momentum throughout the industry, LifePics today announced the option for retailers to offer hundreds of new online photo book options to consumers via LifePics-powered retail photo sites, increasing LifePics’ online photo book offering to a total of 450 possible books, the largest number available to retailers on the Web. The new additions include several in-house options that retailers can print on a variety of creative printing solutions that LifePics integrates with, including HP’s Photo Center, HP’s Indigo printers, Noritsu’s D701, several Xerox printers, and others. LifePics also added new book options via Proven Direct, a wholesaler that specializes in high-end custom cover wrap-around and lay-flat books.

“Given that photo books grew 5X last year, we decided to really focus on increasing our online photo book offering during the first quarter of 2009, so consumers have a wide variety of book styles to choose from for the summer vacation and wedding seasons as well as the 2009 holiday season,” said Vahe Christianian, Vice President of Sales and Business Development at LifePics. “Despite the tough economic times at retail and at home, we are definitely finding that photo books are growing because they provide a pleasant relief from the melancholy caused by the down economy. Specifically, the variety of book sizes and prices we offer allows consumers to create and give meaningful gifts, while keeping an eye on their pocket ‘book’ too. It’s a real hit for both retailers and consumers!”

All photo books available through LifePics come in various sizes, colors, and keyhole options, and can be created on LifePics’ state-of-the-art online photo book engine. Some of the new in-house options include 5x5, 8x8, 10x10, and 12x12 books, as well as custom cover options, which allows consumers to have their images printed directly on the book’s cover. New options for books fulfilled by Proven Direct include custom cover 10x10 and 12x12 books that come packaged in an elegant silver two-piece box with a decorative label.

“The new photo book options from LifePics are exactly what we asked for earlier this year, and we were thrilled they were able to add them so quickly, in time for all the major photo shopping seasons,” said Jason Jaslow, Owner of Mimosa Digital in Hoboken, NJ. “We all know photo books are the hottest thing in retail photo right now, and it feels good to know that thanks to LifePics, I can now offer my customers the widest variety of high-quality photo books on the Web.”

About LifePics

LifePics is the market leader in driving digital photo orders to photofinishers and professional photographers. Using LifePics’ technology, photofinishers and professional photographers are able to accept orders from consumers via the Internet and send those orders directly to their in-house labs or other specified wholesale labs that are most convenient to the consumer. LifePics has also developed an Image Management Software suite for managing, editing, synchronizing, and ordering images online.

More retailers use LifePics than any other Internet-enabled photo ordering solution. LifePics’ customers include mass merchants, large food and drug chains, local camera shops, and independent photofinishers. Retailers offer the service at more than 20,000 stores across the U.S., Canada, Australia, New Zealand, Argentina, Africa, and the Caribbean. LifePics works closely with retailers to help build their online photo businesses.

LifePics is an open solution that works with a variety of photo software providers and photo Web sites. In addition, the service supports a number of different print options - orders can be sent directly to stores for 1-hour service, or routed to major wholesalers, gift providers, photo book manufacturers, or a variety of other printers.

For more information, visit LifePics at www.LifePics.com.

About Proven Direct

Proven Direct is one of the nation’s largest suppliers of wholesale photo books, greeting cards, calendars, and posters. Since 2005, Proven Direct has been supplying press-printed products to many of the country’s largest online and brick & mortar consumer and professional photo retailers. Proven Direct’s Midwest location is ideally suited for optimized shipping to locations across the U.S. and most orders are produced and shipped in 24-48 hours.

With 7 HP/Indigo presses and redundant manufacturing lines, Proven Direct has built a bullet-proof infrastructure to facilitate the production of high quality photo products at an extremely reasonable wholesale cost. In turn, Proven Direct products provide excellent margin opportunities for retailers. Having integrated manufacturing with many National and Regional customers, Proven Direct has significant experience with on-boarding new partners utilizing a best practices approach to shorten the integration timeframe.

For more information, visit Proven Direct at www.provendirect.com.

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