Manfrotto has kicked off what it calls a “global conversation on how to share and express imagination through better images” by issuing the Imagine More Global Manifesto. This manifesto is just a single part of the Imagine More Initiative which includes a contest, “designed to give people across the globe a chance to re-define 21st century creativity, walk the red carpet and be recognised at the 2011 Venice Film Festival”. It is a user-generated process that involves consumers from the United Kingdom, the United States, China, France, Germany, Italy and Hong Kong. The first part of the contest from now until May 31, 2011, will aim to define the ten basic principles of imagination through user-generated tweets. The five best tweets will be coupled with tweets from celebrity talents to complete the manifesto text. The second part of the contest, from June 1- 15, 2011, gives more visual social recorders the opportunity to express and share their imagination by uploading their best photos to manfrottoimaginemore.com, Facebook and Flickr. Two winners – one from each part of the contest - will receive an exclusive trip to Venice for the next Film Festival.

Manfrotto Press Release

The Imagine More Global Manifesto

FROM NEW YORK TO VENICE, MANFROTTO LAUNCHES CHALLENGE TO DEFINE A WORLDWIDE IMAGINATION MANIFESTO

NEW YORK,  12 May 2011 – Cutting-edge photographer Chase Jarvis kicked off Manfrotto’s new Imagine More Manifesto with a single tweet: “Take a photograph that only YOU could take. Now share it with the world. #imaginemore.” Chase was tweeting from Manfrotto’s Evening to Imagine More last night in Lower Manhattan, hosting a panel of global creative thought leaders who were brought together to compile the first five of ten principles of imagination which make up the Imagine More Manifesto.

The Manifesto is just a single part of the Imagine More Initiative which includes a contest, designed to give people across the globe a chance to re-define 21st century creativity, walk the red carpet and be recognised at the 2011 Venice Film Festival. By helping the world Imagine More, Manfrotto hopes to inspire people to share imagination through images.

International celebrity leaders in culture, design, entertainment and art including renowned photographer Chase Jarvis,  international chef Marcus Samuelsson,  Barneys New York Creative Ambassador Simon Doonan,  famed DJ Mia Moretti and Italian actress Violante Placido kicked off the global conversation on how to share and express imagination through better images at an Evening to Imagine More gala at New York’s Skylight Soho Gallery.An emblem of Italian excellence around the world and the undisputed leader in premium accessories for the photography and imaging industry, Manfrotto has stepped forward as the promoter of an unprecedented Imagine More initiative.  It is a user-generated process that involves consumers from the United Kingdom, the United States, China, France, Germany, Italy and Hong Kong. Through Imagine More, the entire internet population of “social recorders” - from the creative amateur to the trained professional - is invited to share individual interpretations of their imagination on virtual platforms through words and images. The Imagine More initiative (www.manfrottoimaginemore.com) integrates top social media networks Facebook, Flickr and Twitter, using the hashtag #imaginemore to define the Imagine More Manifesto.  The first part of the contest from now until May 31, 2011, will aim to define the ten basic principles of imagination through user-generated tweets. The five best tweets will be coupled with tweets from the celebrity talents to complete the manifesto text. The second part of the contest, from June 1- 15, 2011, gives more visual social recorders the opportunity to express and share their imagination by uploading their best photos to www.manfrottoimaginemore.com, Facebook and Flickr.

Two winners – one from each part of the contest - will receive an exclusive trip to Venice for the next Film Festival. During the prestigious cinema event, the Imagine More Manifesto – a short made by the famous photographer and director Bill Frakes using the winning text contributions (tweets) and photographs from the Imagine More Contest – will be shown for the first time. Violante Placido will be the patroness of the premiere.

The Imagine More Manifesto, a worldwide initiative through which Manfrotto hopes to stimulate and share imagination, is a movement that can involve the entire world via the internet and social networks.

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