Colour Confidence Press Release 28/10/04

* ‘Guidance for Digital Photography’ document introduced by Colour Confidence
* Introduces digital photographers to the benefits of colour management
* Downloadable FREE from www.colourconfidence.com
* Available in French, Spanish and German by end of the year

Birmingham, UK, October 26 2004 - Colour Confidence, the colour management division of TypeMaker, today announced the availability of its ‘Colour Confidence Guidance for Digital Photography’  - a comprehensive document produced to introduce digital photographers to the considerable benefits associated with colour management. The guide - introduced in light of the growth in digital photography - is downloadable free of charge from www.colourconfidence.com - the company’s online store that offers the widest range of colour management solutions anywhere on the Internet or high street.

With sales of digital cameras growing to 18 million across Europe in 2003, and a staggering 1.8 billion images printed from digital files across Western Europe (Data sourced from PMAI) there was a real need to introduce a concise guide detailing the critical role colour management plays in modern-day photography. To reflect this trend and Colour Confidence’s continued growth across Europe, the guide will also soon be available in French, Spanish and German.

According to Simon Prais, Technical Director, Colour Confidence and author of the guide - “With the true benefits delivered by colour management we are keen to educate digital photographers on how to make informed decisions to achieve increased digital image accuracy. The ‘Guidance for Digital Photography’ helps them avoid disparity between their original picture and final appearance on screen and in print. The guide also offers considerable synergy alongside our range of colour management solutions that help overcome the digital colour nightmare.”

The ‘Digital Colour Nightmare’
Although the uptake of digital colour continues to gain momentum it has brought with it challenges.  For example, digital colours can often vary between the original subject, the monitor display and print. Different monitors also add further scope for potential colour variations. The same image can also look different depending on how an image is opened or viewed on any one monitor.  The ‘Guidance for Digital Photography’ looks to address all of these challenges in a user-friendly manner.

The guide offers a comprehensive, informal tutorial that covers everything from the history of digital colour management - its benefits and associated challenges - the digital photography revolution, the importance of ICC profiles and colour settings, and device profiling. Available in pdf format, the document promotes ease-of-use with handy navigation buttons and helpful links to more detailed information. The guide also allows users to visit the Colour Confidence online store to discover more about the solutions available to meet specific colour management requirements.

About Colour Confidence
Colour Confidence is the dedicated colour management division of TypeMaker Ltd. which has been offering colour management solutions since 1995.  From its inception, Colour Confidence has been at the forefront of the colour management market, offering education, product solutions and expert consultancy services to a diverse cross-section of users including digital photographers, labs, graphic designers, printers and publishers, and IT departments of multi-national enterprises.

In addition to its expanding reseller network, Colour Confidence’s own online store offers the widest range of colour management solutions anywhere on the Internet or high street. As well as Colour Confidence’s own innovative product range, solutions from Barco, ColorVision, EFI, GretagMacbeth, Just Normlicht, Monaco, Pantone, Pictographics, Praxisoft and X-Rite are all available from www.colourconfidence.com.