Hasselblad are set to unveil a new camera, digital back and lenses at this year’s Photokina show. According to the invite, the press conference will take place at Photokina on September 22, 2010 at 10am CET. Hasselblad’s CEO and chairman Dr. Larry Hansen will be hosting the press conference, where they will “announce exciting news for the entire photographic community including new lenses, software, digital back and camera.” No further details have yet emerged about the possible successor to the H4D (pictured) or other new products.

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