DIWA, a world-wide organisation of collaborating websites, today announces a DIWA Gold Award to the Nikon D40 digital single-lens-reflex (DSLR) camera for its high overall performance at a very competitive price. Kai Thon, DIWA’s test manager says: “The DSLR camera market is booming and new models are introduced at rapid pace. DIWA members are pleased to confirm that the Nikon D40 is far more than just another DSLR. Built on Nikon’s long experience and indisputable reputation for quality, filled with the most important goodies from more advanced Nikon models, with priority on performance rather than marketing tricks and gimmicks, the D40 is currently as close to the perfect DSLR you can get for a reasonable sum of money”.

DIWA Press Release

Although the Nikon D40 is an entry-level digital SLR camera, many of its internal technologies are inherited from its far more expensive siblings, the Nikon D80 and D200. This includes its excellent 3D Colour Matrix II metering, its high quality image-processing algorithms and fast performance. Thanks to this, the Nikon D40 delivers excellent price/quality ratio. Several samples have passed our rigorous DIWA testing procedure with excellence, making the Nikon D40 a worthy winner of a DIWA Gold Award.

Amsterdam, 22 March 2007 : DIWA (Digital Imaging Websites Association), a world-wide organisation of collaborating websites, today announces a DIWA Gold Award to the Nikon D40 digital single-lens-reflex (DSLR) camera for its high overall performance at a very competitive price.

Many people believe that high image resolution is synonymous with high image quality, but this is not always the case. High quality optics, first class image processing and ample image resolution is usually the best combination for optimum image quality and camera performance. When introducing the D40, Nikon claimed that 6 Megapixels is the ideal image resolution for the targeted consumers. After testing numerous samples of the D40, the international DIWA group of experts unanimously confirms Nikon’s statement. The Nikon D40 is a quality built camera with good ergonomic design, user-friendly operation, fast and precise functions, excellent image quality and last but not least, at a very attractive price.

Kai Thon, DIWA’s test manager says: “The DSLR camera market is booming and new models are introduced at rapid pace. DIWA members are pleased to confirm that the Nikon D40 is far more than just another DSLR. Built on Nikon’s long experience and indisputable reputation for quality, filled with the most important goodies from more advanced Nikon models, with priority on performance rather than marketing tricks and gimmicks, the D40 is currently as close to the perfect DSLR you can get for a reasonable sum of money”.

Over several decades, Nikon has built their remarkable reputation primarily as makers of top quality 35 mm system cameras and lenses. This legacy is forwarded into the digital age by maintaining the classic Nikon quality camera bodies and high performance Nikkor lenses, supplemented by state-of-the-art digital imaging technologies. This and a most competitive price tag make the Nikon D40 an obvious winner of a DIWA Gold Award.

About DIWA
The Digital Imaging Websites Association (DIWA) is a fast growing group of independent Web-based specialist publications dedicated to digital imaging. DIWA harnesses the collective talent and expertise of its members, resulting in industry awards that command unparalleled confidence and value, both for consumers and the industry, alike. DIWA awards come in the form of bronze, silver and gold medals for various product categories.

DIWA test scoring procedure
DIWA product test awards are exclusively decided through the analysis of multiple test scores from different DIWA testers, testing different samples of the same product. A very detailed and comprehensive standardized scoring procedure is employed, tailored carefully for each product category. Multiple testing eliminates the chance of an isolated, unrepresentative product sample or test error, or even hidden bias, from affecting the trustworthiness of the overall result.

Awards throughout the year
DIWA is also unique in its policy in issuing awards for deserving products throughout the year, culminating in annual best of the year Platinum medal awards in all product categories.

DIWA Awards members
• Canada: www.photoxels.com
• Czech Republic: www.fotoaparat.cz
• Germany: www.digitalkamera.de
• Hungary: www.fotovilag.hu
• Netherlands: www.letsgodigital.org
• Norway: www.digit.no
• Poland: www.fotopolis.pl
• Slovenia: www.e-fotografija.com
• Spain: www.nuevafotografia.com
• Turkey: www.diginorm.com.tr
• United Kingdom: www.photographyblog.com

DIWA Awards multi-lingual Web site
At the heart of the DIWA organisation is its multi-lingual Web site, www.diwa-awards.com, where you can find links to the latest reviews published by DIWA member publications. The site also archives DIWA awards and is designed to aid consumers in their choice of imaging products.

For further information about DIWA please visit our Web site - http://www.diwa-awards.com - or email us at [email protected].

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