Nikon Europe Press Release

Award-winning communication tool for professional photographers celebrates 10th anniversary

Amsterdam, 18 July 2005. Nikon toasts the enduring success and appeal of its award-winning NikonPro magazine, 10 years old this month and still going strong.

With ever-improving technology at their disposal, European photographers are today faced with steep learning curves and accelerating product turnover. Consequently, they need a guiding hand and constant reassurance that they are backing the right brand and products. NikonPro provides for this by showcasing the best images from some of the world’s leading photographers taken with the latest Nikon equipment. The aim of NikonPro is to demonstrate Nikon in action and to highlight its potential, supplying information and advice to users which goes into the heart of the image, to the very essence of photography.

NikonPro has a circulation of approx. 70,000 copies and is read by professional photographers and enthusiasts across Europe. Published three times a year in six languages, English, German, French, Spanish, Italian, and Swedish, the magazine is distributed to 27 countries.

Andy Robinson, NikonPro’s consulting editor at the publishing house Cedar Communications said: “NikonPro has the enviable task of finding the best Nikon photographers in Europe and showcasing their work. With such a pool of talent to draw on, we will never be short of great images. But throughout its long and illustrious life, NikonPro has always been more than just a gallery. It is a community of peers in which the very best photographic images, techniques and equipment are examined, explained and celebrated. We’re looking forward to the next decade of serving and celebrating its readership and membership.”

Research by Nikon supports the publication’s appeal and integrity amongst its influential and discerning readership: 95 per cent of NikonPro readers said they would recommend the magazine to other professionals and 90 per cent rated it good or excellent.

This research was reinforced when the Association of Publishing Agencies (APA) gave NikonPro the Customer Magazine of the Year and International Magazine of the Year awards in 2004. The APA judges especially pointed out that NikonPro is – besides being an excellent example of international publishing – a skilful customer loyalty tool.

This is underlined by Martina Beckmann, Manager Marketing Communications & Services at Nikon Europe: “Throughout its illustrious 10-year existence, NikonPro has become established as a highly regarded, top quality communication tool for professional photographers and others involved in the world of imaging.”