The Olympus FE-370 is a new 8 megapixel digital camera with a 5x optical zoom. The FE370 also offers a metal body, 2.7” LCD display, Advanced Face Detection and Dual Image Stabilisation. Intelligent Auto Mode can automatically detect a range of common shooting scenes and then adjust settings accordingly. Photos can be stored to xD-Picture Card or – thanks to a bundled attachment – on microSD Card. The Olympus FE-370 will be available in September for £179.99 / $199.99.

Olympus UK Press Release

Fun and easy compacts

Olympus FE-370: Compact size, powerful optics

London, 19 August 2008 –The latest Olympus FE series cameras continue to impress for their user-friendliness, attractive pricing, and great image results. Like all Olympus cameras, they pack superior optical performance into compact dimensions. Boasting up to 5x optical zoom, these FE cameras allow users to get up close and personal with their subjects. The high-grade optics matched with
8 Megapixels ensure premium image quality and precise picture details. In addition to internal memory, photos can be stored to xD-Picture Card or – thanks to a bundled attachment – on microSD Card. Find the newest Olympus FE cameras at a store near you this September for an approximate value of £179.99 for the FE-370. Each model is also available in a choice of colours.

FE-370
The FE-370 delivers a surprising level of performance in a compact package. Its precision 5x zoom lens (36-180mm*) captures the exciting details of every scene. Thanks to Dual Image Stabilisation, a feature that combines both mechanical and digital image stabilisation and is incorporated in an FE series model for the very first time, clear images are always ensured. In addition, Intelligent Auto Mode makes it easy to take great images – it can automatically detect a range of common shooting scenes and then adjust settings accordingly. With Advanced Face Detection Technology, the FE-370 is the ideal camera for perfect pictures of human subjects. It’s able to recognise up to 16 distinct faces and select the ideal shooting parameters – and matched with the Smile Shot function, it will automatically take the picture when it detects your subject’s smile. Like its fellow FE series cameras, its small and sleek metal body features 8 Megapixels and gives users a choice of colours (black or silver). Shots can be framed and reviewed on the large 6.9cm/2.7” LCD. Additional features such as TruePic III, Perfect Fix and Perfect Shot Preview, all ensure top image results.

All of the latest FE series cameras follow a “one button, one function” design principle. Also on board are a help function and a multilingual menu for easy navigation and operation. The included Olympus Master Software also makes for easy photo handling on the computer. Internal memory is just one option for storing photos. Results can also be saved to xD-Picture Card or – thanks to the bundled attachment – on microSD Card too.

The newest additions to Olympus’ FE series will hit the shelves in September 2008.

Main features:
FE-370
• Precision 5x optical zoom (36-180mm*) to capture great scenes through to exciting close-ups
• Avoids blur thanks to Dual Image Stabilisation (combines mechanical and digital image stabiliser)
• The easy way to perfect images – Intelligent Auto Mode detects the five most commonly used scenes and adjusts settings, focus and exposure automatically
• Advanced Face Detection of up to 16 persons for perfectly focused and exposed faces
• See and share images more easily on the 6.9cm/2.7” LCD (230,000 dots)
• TruePic III image processor for faster image handling and higher image quality
• Liven up your memories with movie recording with sound (up to VGA resolution at 30fps)
* Equivalent to a 35mm camera
microSD is a trademark of SD Card Association

Appendix

BrightCapture Technology
A technology developed for better shooting results in low light situations. In the FE-360 and FE-370 it uses all available pixel information from the image sensor to provide a view on the LCD that’s up to four times brighter than conventional types, to make framing easy even in dark surroundings. In the FE-370, BrightCapture additionally increases sensitivity in some scene modes (while reducing resolution) to return well-exposed images with accurate colour reproduction, high contrast and definition, even when not using the flash.

Digital Image Stabilisation
A special shooting mode, where the camera automatically increases ISO sensitivity to allow shorter shutter speeds – which helps to avoid image blur caused by camera shake or by fast-moving objects.

Dual Image Stabilisation
Providing two-fold protection, this special function helps to avoid image blur caused by camera shake or fast-moving subjects. It combines high ISO values with a CCD-based mechanical image stabiliser, where a built-in gyro sensor detects camera movement and adjusts the CCD accordingly.

Face Detection Technology
A technology that searches for faces in a composition and recognises them as the main subject. It then automatically puts them in focus and optimally adjusts exposure to create an image that’s sharp in the right places and ideally exposed. Face Detection Technology can detect up to three faces.

Advanced Face Detection Technology
A technology that searches for faces in a composition and recognises them as the main subject. It then automatically puts them in focus and optimally adjusts exposure to create an image that’s sharp in the right places and ideally exposed. Advanced Face Detection Technology can detect up to 16 faces.

Intelligent Auto mode
This “intelligent” type of AUTO mode uses Face Detection Technology to allow the camera to detect the five most commonly used scenes automatically. It enables the capture of perfect photos without any need for manual settings.

microSD compatibility
A special attachment comes bundled with this camera which provides for microSD Card compatibility in addition to being able to use xD-Picture Cards.

“One button, one function” design principle
Controlling the camera becomes child’s play. All essential functions like shooting, playback and viewing on the LCD, as well as erasing, are easily activated via a single button.

Perfect Fix
Facilitates the instant correction of image mistakes at just the touch of a button. It allows the lightening of shadows and can also remove the red-eye effect. Each of these editing features is available directly in the camera.

Perfect Shot Preview
Allows the effect of various settings to be previewed before shooting. Users can therefore be confident of capturing the image perfectly. The image appears in a multi-frame window on the LCD in real-time, making it easy to compare options and take the best possible shot.

TruePic III image processor
Olympus’ newest-generation image processing engine. It automatically enhances important aspects of image quality including: Colour reproduction (colour range, saturation and brightness), picture sharpness (reduced image noise, improved edge reproduction), as well as providing faster processing speeds.

Your Comments