Olympus Flagships Win iF Product Design Awards

January 15, 2013 | Zoltan Arva-Toth | Digital Compact Cameras , Compact System Camera | Comment |

Olympus has scooped up tow iF product design awards - one for the Olympus Stylus XZ-2 premium compact (pictured) and one for the Olympus OM-D E-M5 compact system camera. Established in 1953, and sponsored throughout by the International Forum Design GmbH of Hanover Germany, the iF product design award is recognised all over the world as a symbol of outstanding design and innovation. This year, the jury picked the winners from 3011 products in 16 categories.

Review: Read our in-depth review of the Olympus Stylus XZ-2
Review: Read our in-depth review of the Olympus OM-D E-M5

Olympus Press Release


Olympus continues to pick up awards for its outstanding design and the trend showed no signs of stopping when the iF product design award 2013 jury awarded two Olympus cameras: the STYLUS XZ-2 high-end compact and the mirrorless OM-D.

Flagship cameras that re-define their category

The mirrorless OM-D E-M5 is a new camera concept, the digital incarnation of the renowned OM series that fuses 60s design elegance with revolutionary technology. The first mirrorless Olympus system camera with an integrated electronic viewfinder, it is a shining example of functionality, user-friendliness and professional-looking design in perfect harmony.

The STYLUS XZ-2 is the envy of the compact category, offering both portable design and some of the advantages of a fully-fledged system camera. Its super-bright, 1:1.8 aperture wide zoom lens and manual control options ensure exceptional image quality and flexibility – especially in low light.

About the iF design award

The iF product design award is an internationally recognized label for award-winning design and the iF brand has become a symbol for outstanding achievements in design.

The 2013 edition assessed 3011 products in 16 categories. The 2013 winners can be seen at the iF design exhibition in Hanover, Germany (which runs parallel to CeBIT in March), at the iF design exhibition in Hamburg’s HafenCity harbour district and at: http://www.ifdesign.de/index_e

You can also view the full specifications and further details on all the new features and technology on our website: www.olympus.co.uk

Images of the cameras with their awards are attached for your use.

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