The Pentax HD PENTAX-DA 55-300mm F4-5.8ED WR is a versatile telephoto zoom lens for K-mount DSLR cameras. The new lens features PENTAX-original HD coating to deliver sharp, clear images, and a weather-resistant construction. The Pentax HD PENTAX-DA 55-300mm F4-5.8ED WR will be available from November 2013 for £399.99.

RICOH IMAGING COMPANY, LTD Press Release

HD PENTAX-DA 55-300mmF4-5.8ED WR

A versatile telephoto zoom lens for K-mount lens-interchangeable digital SLR cameras, featuring high-grade HD coating and dependable weather-resistant construction

RICOH IMAGING COMPANY, LTD. is pleased to announce the launch of the HD PENTAX-DA 55-300mmF4-5.8ED WR interchangeable lens, designed for use with K-mount lens-interchangeable digital SLR cameras.

In addition to its approximately 5.5 times zoom ratio covering focal lengths from medium telephoto to super telephoto, the new lens features PENTAX-original HD coating* to deliver sharp, clear images even under such demanding lighting conditions as backlight. Its weather-resistant construction also enhances reliability and durability during challenging outdoor shooting conditions, allowing the photographer to capture high-impact telephoto images.

Main Features

1. Approximately 5.5-times zoom ration in telephoto range
With its wide zoom coverage of approximately 5.5 times, the lens offers focal-length coverage from 84.5 medium telephoto to 460mm super telephoto (in the 35mm format), making it ideal for use with a wide variety of subjects and applications including portraits, sports and landscapes. It incorporates two ED (Extra-low Dispersion) glass elements in its optics to effectively compensate for chromatic aberrations over the entire zoom range and deliver well-defined, true-to-life images.

2. High-grade HD coating* for exceptional image rendition
The lens is treated with HD coating,* a PENTAX-exclusive multi-layer lens coating that assures higher light transmittance and lower reflection than conventional multi-layer coatings. This means it produces sharp, clear images free of flare and ghost images, even  in adverse lighting conditions.
* HD stands for High Definition.

3. Dependable weather-resistant construction
The lens features weather-resistant construction to prevent the intrusion of water and moisture into the lens barrel. When the lens is mounted on a PENTAX weather-resistant digital SLR camera body, the user is assured of greater durability and reliability when shooting in rain or mist, as well as at locations subject to a spray or splash.

4. Quick-Shift Focus System
The lens features the PENTAX-developed Quick-Shift Focus System, which allows the user to instantly switch to manual-focus operation after the subject is captured in focus by the camera’s AF system.

5. Other features
・SP (Super Protect) coating to keep the front surface free of dust and stains.
・Highly dependable metallic lens mount.

♦Design and Specifications are subject to change without notice.

RRP

HD PENTAX-DA 55-300mmF4-5.8ED WR       £399.99

Available from November 2013

About Ricoh Imaging

RICOH IMAGING COMPANY LTD is a leading supplier of recreational and professional imaging equipment, with a long standing brand heritage in both Pentax and Ricoh branded products. Its product range is extensive and includes state of the art digital SLR, medium format, interchangeable lens system (mirror less) cameras, zoom and outdoor compact cameras and an extensive range of high performance lenses and accessories.  In addition, it has a wide range of binoculars, suitable for a variety of activities. Ricoh Imaging UK Ltd successfully distributes its products through a number of channels, including independent camera shops, mass merchandisers and national multiple retailers - both on and offline. Ricoh Imaging UK Ltd is a subsidiary of RICOH IMAGING COMPANY LTD of Japan.

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