Polaroid has announced the programme for its activities, announcements and appearances that will take place at the Polaroid booth during CES. Today it will unveil its latest product line, Polaroid Grey Label, developed in collaboration with Lady Gaga. The Polaroid booth will also be home to projections showcasing the brand’s past, present and future, and hands-on demonstrations of new products. Photographer Chase Jarvis will host an interactive creative session at the booth on Friday, 7th January at 10:30 a.m. PST, while tech exxpert Katie Linendoll will give an overview of Polaroid’s new product portfolio throughout the show, live on the Polaroid stage.

Polaroid Press Release

POLAROID ANNOUNCES MILESTONE 2011 CES PROGRAM

Polaroid’s CES Lineup Celebrates Its Roots and Resurgence as Innovator, Cultural Icon and the Magic of the Polaroid Instant Experience

Las Vegas, NV (January 5, 2011) - As buzz for the International Consumer Electronics Show (CES) begins to take over Las Vegas, Polaroid today announced the program for its activities,  announcements and appearances that will take place at the Polaroid booth during the show. From the visually stunning booth, to radical, never-before-seen new products, to in-booth, interactive creative sessions with leading artistic luminaries, all Polaroid CES activities deliver instant excitement, creativity and fun.

“As we introduce a line of revolutionary new products, we’re excited to give our old and new fans around the world multiple ways to connect with the Made In Polaroid movement here at CES,” said Scott W. Hardy, President of Polaroid.  “Our CES lineup reflects Polaroid’s rich 73-year legacy as the innovator of instant photography and celebrates the global community that’s supporting Polaroid’s incredible cultural resurgence. Nothing can compare to the originality and relevance of the Polaroid instant experience. Our mission is to inject that Polaroid experience across the digital and physical worlds.”

Product Announcements

On Thursday, January 6, 2011 at 3:30 p.m. PST, Polaroid will make a pivotal announcement around its latest product line. A year in the making, Polaroid Grey Label is a collaboration between two of the most influential icons of our time, Polaroid and Lady Gaga. The announcement connects Polaroid’s origins of instant photo printing to the digital future.

Polaroid will reveal Polaroid Grey Label at the Polaroid booth, located in the Las Vegas Convention Center’s Central Hall, #13616. A highlight of CES, Polaroid’s CES announcement will be simulcast via www.polaroid.com.

Polaroid Booth

Polaroid’s CES booth showcases its mission to bring the legendary Polaroid experience to a new generation of consumers. The experience at Polaroid’s booth was designed with everyone in mind - fans of Polaroid, artists and consumers. From stunning projections showcasing the art and innovation of the brand’s past, present and future to hands-on demonstrations of new products, the booth brings to life Polaroid’s core values of simplicity, creativity, sharing and authenticity.

Chase Jarvis

Acclaimed photographer, author and artistic force Chase Jarvis will host an interactive creative session at the Polaroid booth on Friday, January 7, 2011 at 10:30 a.m. PST. Jarvis will join Polaroid fans and photographers for a discussion about creative collaboration and sharing in both the physical and digital worlds. Chase’s Presentation and Q&A will be simulcast live via www.polaroid.com.

Katie Linendoll

Official Polaroid product spokesperson and tech expert Katie Linendoll will be at the Polaroid booth from January 6 - 8, 2011. Katie will give an overview of Polaroid’s new product portfolio throughout the show, live on the Polaroid stage.  Personifying all things fun, modern and innovative in the tech world, Katie is a blogger, Emmy nominated technology host and contributes to several networks.

Creative Presentations

On Friday, January 7, 2011, professional photographers from many different genres and backgrounds will be leading “Creativity Classes” at the Polaroid booth, presenting ways they express their creativity through photography and what Polaroid means to them as an artist. Photographers include:

o   11:30 a.m. PST: Tim Tadder, an advertising photographer known for creating dramatic photographs of people, sports, action and concepts, will share his personal creative experiences, ranging from high-pressure photo shoots with cutting-edge digital capture technology, to the freedom of simplicity and originality he finds when using Polaroid products.

o   3:30 p.m. PST: Shawn Brackbill, a Brooklyn-based fashion and portrait photographer for top designers, record companies and magazines, will share his inspiration in using Polaroid products for images that are both unexpected and completely unique.

o   5:30 p.m. PST: Jim McHugh, famous for his recent large format Polaroid prints of Los Angeles, will present on his experience over the past 30 years photographing common things in an uncommon manner. McHugh has been a contributing photographer to People Magazine, the official photographer for the Grammy Awards and is currently on the masthead of Architectural Digest.

Join the Made In Polaroid Movement Polaroid invites its fans from all generations and all corners of the globe to join the Made In Polaroid movement. Signaling that user-generated content and ideas are being created and shared, the Made In Polaroid badge signals products, resources and experiences designed for linking creativity, simplicity and surprise. Stay updated on all of Polaroid’s CES activities through the Polaroid social media channels. Polaroid’s Facebook, Twitter and YouTube profiles can be accessed at polaroid.com.

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