PopPhoto has just launched an iPad edition. Popular Photography+ on the iPad features pages that are easy to browse and to read: simple, fluid swiping motions let readers move horizontally through stories, while vertical scrolling allows them to read an article without interruption or distraction. Built on Bonnier’s proprietary Mag+ platform for tablet devices, Popular Photography+ is available now on the App Store for an initial introductory price of $2.99 per issue.

Popphoto Press Release

WORLD’S LARGEST PHOTOGRAPHY MAGAZINE GOES DIGITAL WITH LAUNCH OF Popular PhotoGRAPHY+ FOR THE IPAD

New York, N.Y., September 2, 2010—Bonnier Corp.’s Popular Photography, the world’s largest photo magazine, today launches its Popular Photography + tablet edition to run on Apple’s iPad. The magazine is available now in the iTunes App Store for an initial introductory price of $2.99 per issue. For more, visit magplus.com/popularphotography.

“We’ve started an exciting cycle of announcing major improvements each fall,” says Miriam Leuchter, editor of Popular Photography. “Last year, just four months after Bonnier acquired the magazine, we rolled out a complete redesign, and this year we’re complementing that with our new tablet edition, Popular Photography +.”

Popular Photography + is built on Bonnier’s propriety Mag+ platform for tablet devices, developed by Bonnier’s global R&D task force and BERG, a London-based design firm.

Popular Photography+ on the iPad features pages that are easy to browse and to read, allowing users to enjoy the tips and techniques for great photos, authoritative product reviews, and passion for inspiring creativity that the magazine is famous for. Simple, fluid swiping motions let readers move horizontally through stories, while vertical scrolling allows them to read an article without interruption or distraction. In Mag+’s unique Look mode, users can tap the screen to make the words disappear, highlighting the magazine’s big, bold photos and illustrations. (Another tap returns to Read mode.) Popular Photography+ includes the September issue plus a storefront to buy future issues every month from within the app and a library to manage back issues. The July and August of the magazine are also available for purchase as back issues.

This marks the second iPad magazine Bonnier Corp. has debuted, following the release of Popular Science+ which was available for purchase when the iPad launched in April. A number of additional Bonnier titles are set to be launched on the iPad before the end of the year.

“We’re excited to continue our success in digital publishing with this new offering from Popular Photography,” said Gregg Hano, VP Group Publisher of Bonnier’s technology titles, including Popular Science, Popular Photography, American Photo, Sound+Vision and Science Illustrated. “Bonnier has aggressively embraced tablet technology and our readers and advertisers have both expressed how pleased they are with the results. This is another great outlet to reach our engaged and tech savvy audience and we’re excited to show it off.”

Popular Photography+ will launch with support from key partners, displaying ads for Sprint, Intel, Michelin, Sony, THK, SanDisk, Shell Corporate, Trane, and 1&1.

Popular Photography (popphoto.com) is the world’s largest photography magazine and the leading technical authority, how-to resource, and buying advisor for the photo enthusiast. Geared toward those who are passionate about photography, each monthly issue presents unmatched expertise and a wide range of articles on the tools and techniques photographers need to make outstanding images. Consumers and pros alike have come to rely on the authority of Popular Photography’s unbiased lab and field tests when they want to make smart buying decisions. Bonnier Corp. is the U.S. division of the Bonnier Group, (bonnier.com), an international media group active in television, newspapers, magazines, movies and cinemas, books and digital media. Based in the Nordic region with substantial operations in the U.S., Germany, the U.K. and Eastern Europe, Bonnier has businesses in 16 countries worldwide and employ over 10,000 people. Bonnier stands for entrepreneurship and has always combined a genuine commitment to freedom of speech with a sense for business. Bonnier is wholly owned by the Bonnier family, which has been running the company for seven generations.

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