Fujifilm has announced a worldwide price increase for its color negative photo film products. Due to take place in October, the increase is being blamed on the rapid rise in costs of silver, oil and other raw materials. Prices are expected to increase globally by around 5% - Fujifilm USA are still considering the best pricing structure for the US market.

Fujifilm Press Release

Fujifilm Announces Price Increases for Color Negative Photo Film Products.

Aug. 23, 2007

FUJIFILM Corporation (President and CEO: Shigetaka Komori, hereinafter Fujifilm) announced today that from October 2007 onward, it will implement worldwide price increases for its color negative photo film products.

Fujifilm has undertaken intensive structural reforms globally to adjust to the harsh market conditions in the photo imaging business. However, despite these efforts to reduce fixed costs and improve productivity, it cannot continue to absorb the rapid rise in costs of silver, oil and other raw materials.

Prices are expected to increase globally by around 5 %. The rate of increase may differ by regional market.

Fujifilm USA Press Release

FUJIFILM ANNOUNCES PRICE INCREASE FOR COLOR NEGATIVE PHOTO FILM PRODUCTS

Valhalla, N.Y., August 23, 2007 – FUJIFILM U.S.A., Inc. today announced that it is studying the best pricing structure for its color negative photo film products in the U.S. marketplace.  This follows a recent announcement by its parent company, FUJIFILM Corporation, regarding worldwide price increases for its color negative photo film products slated for October 2007.

Globally, Fujifilm has undertaken intensive structural reforms to adjust to the harsh market conditions in the photo imaging business.  However, despite these efforts to reduce fixed costs and improve productivity, it can’t continue to absorb the rapid rise in costs of silver, oil and other raw materials.

About Fujifilm
Fujifilm brings continuous innovation and leading-edge products to a broad spectrum of industries including medical, life sciences, consumer electronic, chemical, graphic arts, information systems, photography and office products based on its vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company provides products and services that contribute to the advancement of culture, science, technology and industry, as well as to improved health and environmental protection. It is the global leader in digital minilabs; Computed Radiography systems; ink dyes, pigments and UV inks for inkjet printers and materials used in the production of flat panel displays. It was ranked number 15 for U.S. patents granted in 2006, employs more than 75,000 people worldwide and in the year ended March 31, 2007, had global revenues of $23.6 billion.

FUJIFILM U.S.A., Inc., Valhalla, NY, is a U.S. marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems, Recording/Storage Media and Motion Picture Film products and services to consumers, professionals and businesses.

For more information on FUJIFILM U.S.A. products, customers can call 800-800-FUJI or access the FUJIFILM U.S.A. Web site at www.fujifilmusa.com. To receive news and information direct from FUJIFILM U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss.   

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