PMA 2007: The Samsung L77 digital camera is just 21.mm wide, yet still offers a 7x internal optical zoom lens equivalent to 38-266mm, a 7 megapixel sensor and 2.5 inch LCD screen. Other features include 30fps MPEG-4 movies for TV-quality film clips and in-built editing capabilities. The Samsung L77 will be available from April 2007 for $399.99.

Samsung Cameras Press Release

Samsung Cameras unveils the L77 - the World’s thinnest 7-mega pixel/7x optical zoom lens camera*

Thursday 8th February – Samsung today announced the launch of the outstandingly designed, super slim 7 mega pixel L77, equipped with a compelling 7x internal optical zoom lens, it’s perfect for those looking for the latest in sleek design and premium digital compact camera performance.  At just 21.mm wide, the L77 can easily fit in the pocket so that you’re always ready to capture the moment – whether that’s through photographs, sound recordings or short film clips.

The L77 has an elegant metal body and features a 2.5” TFT LCD for bright and clear viewing of images taken, and comes equipped with Samsung’s ASR (Advanced Shake Reduction) image stabilisation system to ensure the best shots are achieved even in dimly lit conditions. 

At 30fps, the sleek L77 can easily capture moving action and is able to record in MPEG-4 VGA for TV-quality film clips.  For added convenience, editing film clips and photographs is possible through the L77’s in-built editing capabilities.  Whilst reviewing photographs or film it’s simple to trim, resize, or add effects without having to wait until you’re back at a home computer.

“The Samsung L77 combines leading edge design with the very latest in digital camera technology.  Its 7x optical internal zoom lens and its ultra-thin design are the perfect embodiment of quality and style.” says Robert King, Commercial Director, Samsung Cameras.

The Samsung L77 - the World’s slimmest 7 Mega pixel/7x optical zoom lens camera - will retail at £TBC and will be available from leading high street and online retailers from April 2007. Customers requiring further information should call 00 800 122 637 27 or visit www.samsungcamera.co.uk

* At time of embargo lift

About Samsung Cameras
Samsung Cameras is a leader in delivering high-end digital cameras for today’s and future generations of photographers. Merging technical innovation with superior design, Samsung is one of the world’s most powerful and fastest growing brands today.

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