Save up to $500 off select Sony Alpha full-frame mirrorless cameras in the Sony Trade In & Savings Event. The trade-in event is running in addition to great instant savings on full frame cameras which are running up to another $500 in savings.

Sony USA Press Release

The Sony Trade In & Savings Event is currently underway through the end of March! From now through March 31, receive additional bonus savings of up to $500 when applying the value of your interchangeable-lens camera (DSLR or mirrorless) or lens trade towards the purchase of select Sony Alpha full-frame mirrorless cameras. The trade-in event is running in addition to great instant savings on full frame cameras which are running up to $500 in savings.

Here's how it works… 

At a Participating Local Camera Store: Bring your used working interchangeable-lens camera or lens into your local photo retailer for an evaluation. They'll provide a quote for how much they're willing to give you for your trade. If you agree to the amount, the next step is to choose the Sony full-frame camera you want to buy. If you've selected one of the bonus-eligible cameras, the sales associate will apply the corresponding trade-in bonus to your purchase, along with all other applicable instant rebates.

At a Participating Online Retailer: Every retailer might do things a little differently. This example comes from B&H. Using the trade in tool on the B&H website, pick the interchangeable-lens camera or lens you want to trade-in, providing some information regarding its condition and what accessories you're including in the trade-in. As soon as you ship your gear, B&H will send you an email with a unique trade-in bonus code that you can use immediately towards the purchase of eligible Sony full-frame cameras. After receipt of your used gear, B&H will complete a physical evaluation and provide a final trade-in value. You'll receive a check in the mail for this amount (or a store credit, if you prefer).

The cameras aren't the only things with special pricing during Trade In & Savings Event. During these limited time offers, save up to $150 on Sony interchangeable-camera lenses and accessories. See all the details here.

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