Sigma has a bright all-white stand at Photokina, with a mock-up of the new Sigma SD1 digital SLR taking centre-stage. The camera body, which is displayed in a glass showcase, is a fairly hefty affair; this should be good news for any photographer with large hands. Also on display is the new APO MACRO 150mm f/2.8 EX DG OS HSM, which is a new version of Sigma’s highly regarded telemacro lens, updated with a quiet “hyper-sonic” autofocus motor and optical image stabilisation. In addition to seeing the new products in the flesh, visitors can also try out some of Sigma’s current offerings, including the giant olive-green Sigma APO 200-500mm f/2.8 EX DG telezoom. The stand has a stage where demonstrations of various kinds take place on a regular basis.

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