Sigma Announces Compensation Plan for SD1 Owners

March 12, 2012 | Zoltan Arva-Toth | Digital SLR Cameras | Comment |

Sigma has launched an “SD1 Point Support Programme” for customers who had purchased the Sigma SD1 dSLR before the announcement of a major price reduction in February. Under this programme, Sigma will provide points that can be exchanged for a selection of their products worth up to approximately JPY400,000. Points were allocated based on the current market price of each product as of 8 February 2012. Those interested in taking advantage of this offer will need to register before 31 May. Unsurprisingly Sigma SD1 Merrill owners, who have purchased the camera after the price reduction, are not eligible to participate.

Sigma UK Press Release

SIGMA SD1 Point Support Program

We would like to express our appreciation for your loyal patronage of SIGMA products.

We will be offering a “SIGMA SD1 Point Support Program” for current SIGMA SD1 owners.

This “SIGMA SD1 Point Support Program” will provide points that can be exchanged for a selection of our products worth up to approximately JPY400,000-.
*Points for each product were allocated based on the current market price as of February 8th, 2012.

Intended Customers
Current “SIGMA SD1” owners who have purchased their camera before February 23rd, 2012 and fulfill the conditions of the SIGMA SD1 Point Support Program.
* “SIGMA SD1 Merrill” users are not eligible for this support program.

Registration period
From Thursday 23rd February 2012 to Thursday 31st May 2012.

Registration method and further questions
For further information regarding the registration method, please contact your nearest authorised Sigma Service Station.

For UK customers, please contact Sigma UK be phone or email on 01707 329 999 or

For overseas customers, please see the World Network webpage for contact details of your nearest authorised Sigma Service station.:

We would like to express our thanks for your patronage once again, and look forward to meeting your needs now and in the future.

Sigma Corporation of America Press Release

Sigma Corporation of America announces SD1 Point Support Program

Program compensates current SD1 owners for price reduction with additional photography gear

Sigma Corporation of America today announced the SD1 Point Support Program, which is designed to compensate loyal SD1 users who purchased the 46-megapixel DSLR camera at its original price, prior to the price reduction that was announced Feb. 8.

Each SD1 owner who registers and qualifies for the SD1 Point Support Program prior to May 31, 2012 will be given a total of 40 points to be redeemed for new Sigma products. Eligible products are allocated points toward this system based on the product’s market price as of Feb. 8, 2012. A list of products and point designations will be supplied to SD1 owners once registration is complete.

To register for the SD1 Point Support Program, SD1 owners who purchased the camera before Feb. 23, 2012 at the price of $6,899 should contact their nearest Sigma subsidiary or distributor for more information. It does not matter if the camera was originally purchased in another country.

Sigma SD1 owners in the United States may contact Sigma Corporation of America Marketing Director Christine Moossmann starting on Monday, Feb. 27 by emailing or by calling (631) 227-2017. SD1 Merrill users are not eligible for the SD1 Point Support Program. For information about the program or to register, contact Christine Moossmann at or by calling (631) 227-2017. Visit Sigma Corporation of America on the web at

About Sigma Corporation
For more than 50 years, Sigma Corporation’s expertise and innovation has driven the company’s core philosophy of “knowledge, plus experience, plus imagination,” with an emphasis on producing high-quality, high-performance photographic technology at moderate prices. This family-owned organization is the largest, independent SLR lens manufacturer in the world, producing more than 40 lenses that are compatible with most manufacturers, including Sigma, Canon, Sony, Nikon, Olympus, Panasonic and Pentax. Sigma Corporation also produces digital SLR cameras and high-definition digital compact cameras. The company is headquartered in Japan, with offices strategically located throughout Europe, Asia and North America. For information, please visit

Your Comments