Sony was today announced as the UK’s leading technology brand in the 2009/10 Superbrands list. The announcement follows an independent selection process which tapped into the views of over 2,100 British consumers. The annual Superbrands survey, now in its 11th year, has become a key barometer on the strength of brands across a wide variety of sectors. The selection process was independently administered by The Centre for Brand Analysis (TCBA) on behalf of the Superbrands organisation. As a Superbrand, Sony has been recognised by the British public as representing quality, reliability and distinction.

Sony Press Release

British public vote Sony top technology Superbrand

Sony announced as one of the UK’s strongest brands
15th July 2009:

Sony was today announced as the UK’s leading technology brand in the 2009/10 Superbrands list. The announcement follows an independent selection process which tapped into the views of over 2,100 British consumers.

The annual Superbrands survey, now in its 11th year, has become a key barometer on the strength of brands across a wide variety of sectors. The selection process was independently administered by The Centre for Brand Analysis (TCBA) on behalf of the Superbrands organisation.

As a Superbrand, Sony has been recognised by the British public as representing quality, reliability and distinction.

Matt Coombe, General Manager, Marketing, Sony UK Limited said, “It’s great to be recognised by Superbrands as the leading technology brand in the UK, especially as Sony not only develops and manufactures consumer electronics, but also content for those devices through our entertainment brands Sony Pictures, Sony Music and Sony Ericsson. I believe we are the only true entertainment brand in our field, covering everything from theatrical releases and music publishing to TV via Blu-ray, WALKMANS, PCs and cameras. It is this united approach that gives the brand its ‘Sonyness’ and point of difference.

“We’ve also created an outstanding product line up that has combined style and design with functionality and the latest technology. Sony was first to market with an OLED Television and has several award winning products such as BRAVIA TV, the panoramic HX1 Cyber-shot and the Reader. These are great examples of how we’re leading the field but the challenge is to communicate the benefits of technologies like these to consumers in a way that is both real and relevant, whilst also telling a story about the Sony brand.”

Stephen Cheliotis, Chief Executive of The Centre for Brand Analysis said, “In an economic downturn possession of a powerful, well regarded brand is more important than ever and provides the brand owner with significant advantages over weaker branded rivals. As such the annual Superbrands’ ranking is not just an interesting and thought provoking league table but an indication of the potency of each underlying business. Brands that stimulate desire and drive volume and margin growth are essential in an ever competitive and difficult market place. Each brand awarded Superbrand status cannot only celebrate their success in creating a positive image but be more confident about their brand’s potential in the future.”

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