Introduction

Ease of Use

One line review - the new GFX 100S is half the size and half the price of the GFX 100, yet it offers the same 100 megapixel sensor, processor, AF system, and virtually all of the same features, even outperforming it in some ways.

Wow.

As well as rivalling its flagship sibling, the GFX 100S is also taking on the 35mm full-frame market by being similarly sized to some DSLR and mirrorless models, despite having a larger, medium format sensor.

With this new model, Fujifilm have clearly reduced the size and the price of the GFX 100S to take on the likes of the Sony Alpha 1, Canon EOS R5, Nikon Z7 II and Panasonic Lumix S1R, not to mention DSLRs like the Canon EOS 5D IV and Nikon D850.

Fujifilm's new GFX marketing strapline is "More than full-frame", but crucially that doesn't mean more bulk or, compared to the Alpha 1, more cost (the 100S is actually cheaper than the Sony A1).

We haven't even mentioned the GFX 100S' medium format rivals, which with the exception of the now ageing Pentax 645Z are invariably larger and much, much more expensive than this camera.

Despite having a medium format sensor, it's clear to us that Fujifilm believes the GFX 100S main rivals are 35mm sensor cameras, not the "traditional" medium-format market that mainly serves studio photographers.

Fujifilm doesn't have a 35mm camera range - instead it has the very popular APS-C X-series and the relatively new GFX medium-format series.

So it's attacking the trending full-frame market from two angles - smaller, lighter and cheaper cameras like the X-T4, and now a medium-format camera that is similar in size, weight and even cost to the latest flagship 35mm models.

As ever with cameras, there's no one model that does it all, though, so don't expect the GFX 100S to rival smaller-sensor cameras for things like burst shooting speeds and auto-focus performance.

It is still very much a medium-format camera in theses areas, although Fuji have made great strides in improving them, especially compared to other medium-format models.

The most obvious stride forwards that Fujifilm have taken for the GFX 100S is the size and weight of it.

The Fuji 100S weighs 900g and measures 150x104.2x87.2mm, making it some 6cm (2.3in) shorter and 500g (1.1lb) lighter than the GFX100, which weighs in at 1400g and measuring 156.2x163.6x102.9mm.

This drastic reduction in size has mostly been achieved by removing the GFX100's built-in vertical grip. Indeed, Fujifilm aren't actually releasing an optional battery grip for the GFX 100S, and it doesn't even have the electrical contacts on the bottom of the camera body, so there will be no 3rd-party options available either.

Instead there will be a metal hand grip accessory called the MHG-GFXS that enhances the in-hand feel of the camera, somewhat ironically by making it bigger.

So if you're a fan of either fitting an optional battery grip to your camera for better battery life and improved ergonomics when shooting in portrait mode, sadly the GFX 100S won't meet your needs, and you'll need to consider the GFX 100 instead.

In terms of its size and weight, the GFX 100S is much closer to the very first GFX, the 50S. That camera measures 148x94x91 mm and weighs 920g, which is very similar to the new GFX 100S, but crucially it doesn't have IBIS, unlike the 100S.

So Fuji's engineers have made the 100S the same size as the 50S, but with the addition of an IBIS unit, something that typically makes a camera bigger. The IBIS mechanism inside the GFX 100S is actually 20% smaller and 10% lighter than the one found in the GFX 100.

When you consider that the GFX 100S' IBIS is slightly more effective than the one on the GFX 100 (6 stops vs 5.5 stops) and it uses exactly the same 102 megapixel medium-format sensor, it's clear that you're getting the best of both worlds.

This is the second GFX and second ever medium format camera to feature in-body image stabilization. The Fuji GFX 100S uses a familiar 5-axis system which provides up to 6 stops of image stabilization (when using the GF 63mm F2.8 R WR lens).

The two 50 megapixel GFX cameras didn't have IBIS built-in, instead relying on the lens to provide it, which not all GFX lenses do. With the GFX 100S, any lens that you attach to it will automatically benefit from up to 6 stops of compensation. Furthermore, the same system is used to help suppress shutter shock, which given the incredible resolution on offer is a very welcome benefit.

Pixel Shift is a special Multi-Shot function that uses the IBIS unit to enable the GFX 100S to create 400 megapixel images. The camera's IBIS unit is used to shift the image sensor by up to a pixel in various directions during a sequence of 16 shots, which can then be automatically combine into a single image using Fuji's Pixel Shift Combiner software. The resulting DNG file measures 23,296x17,472 pixels and is around 1.5Gb in size!

Fuji also claim that the GFX 100S weighs only 160g more than a typical 35mm full-frame camera. We're not quite sure which specific model they were comparing the 100S to, but having used it alongside the Panasonic Lumix S1R and Canon EOS 5D Mark IV, we can certainly vouch for the fact that the medium-format Fuji is in the same ball-park as at least some of its smaller-sensor rivals.

Fuji also redesigned the focal plane shutter unit in order to reduce the size of the 100S, but it still offers the same fastest shutter speed of 1/4000th second and the longest exposure time of 60 minutes. There's also an electronic shutter which provides an even faster shutter speed of up to 1/16000 sec, which is useful for shooting in bright conditions at wide-open apertures, for example.

The third major design decision that has helped to make the GFX 100S so small, in addition to the new IBIS and shutter units and the loss of the vertical grip, is the adoption of a smaller battery.

The Fujifilm GFX 100S uses exactly the same NP-W235 battery as the X-T4 APS-C sensor camera, rather than the physically larger TP-125 battery used by the GFX 100 and the GFX 50S, and it's incorporated into the bottom of the handgrip, again allowing the designers to make the 100S smaller.

The NP-W235 offers a CIPA-rated battery life of up to 465 shots on a single charge in normal mode, versus 400 shots for the TP-125, so it actually out-performs the bigger battery.

At least that's the case for a single battery - as the GFX 100 can take two batteries in its integrated grip, the single-battery design of the GFX 100S means that it ultimately loses out to its bigger brother in this regard.

The Fuji GFX 100S is a very well-built camera, as you'd probably expect for £$6K, with absolutely no flex or movement in its chassis thanks to a die-cast magnesium alloy body and machined control dials.

It's also dust-resistant, water-resistant and freeze-resistant down to -10°C, making this a medium format camera that can be used outside as well as indoors, further increasing its versatility.

In terms of its ergonomics and control layout, 100S is the best realised GFX model yet, and the one that we've most enjoyed using, primarily because it handles just like a premium full-frame DSLR or mirrorless camera.

The front of the Fujifilm GFX 100S is adorned with the white Fujifilm logo positioned above the lens. To the left of the lens mount, if viewing the camera front-on, is a small black button that can be customised, which by default accesses the Performance Boost functions. On the bottom-left of the lens is a circular button for releasing the lens.

Thanks to the adoption of the NP-W235 battery and its placement, the 100S has a very large grip that I could comfortably fit even my pinky finger around whilst operating the shutter button with your forefinger and gripping the back of the camera with your thumb, which makes it exceptionally easy to hold for extended amounts of time. Even short periods of one-handed use are possible - how many medium format cameras can you say that about?

Just like they recently did with the X-S10 APS-C camera, Fujifilm have made the very-unlike-Fuji decision to somewhat simplify the design of the GFX 100S by not including the traditional shutter speed and ISO speed dials that adorn most of its cameras, including the GFX 50S that this camera most closely resembles.

Instead, there's a traditional shooting mode dial on the left, complete with no less than 6 (!) Custom mode settings and the usual PASM modes, and a large, monochrome top-panel LCD screen on the right, a combination that's just like the one on the GFX 100.

In front of the shooting mode dial is the brand new shooting mode switch, which toggles between Movie and Still. This is a welcome simplification of the way in which you chose these modes on the GFX 100, although you do lose top-panel access to the Drive modes, which are now instead accessed by the new Drive button on the rear of the camera.

The 1.8" top-panel LCD screen cleverly replaces the physical ISO and Shutter speed dials by displaying three "virtual" controls instead, with ISO on the left, shutter speed on the right and exposure compensation on the bottom.

Depending upon which shooting mode you're in, as you use the front and rear control dials to change these settings, the virtual display is updated in real-time.

It can also be toggled using the small unmarked button to the bottom-right of the top LCD screen to alternatively display either a histogram or the Fuji GFX 100S's current key settings, including the shutter speed, aperture, exposure compensation, sensitivity, shooting mode, white balance and film simulation mode.

It's not quite as convenient as having actual dials, but is a clever idea nonetheless, especially as when set to the key settings mode, the LCD screen stays on when the camera is turned off, which acts as a quick reminder of your last used settings even before you turn the camera back on.

There's also no handy exposure compensation dial, however, instead replaced by a tiny dedicated button on top of the camera next to the shutter button that's rather awkwardly used in conjunction with the rear control dial.

Completing the top of the camera is a small button for illuminating the top LCD panel, an unmarked, re-configurable Function button that by default toggles Face Detection on and off, and an On/Off switch that surrounds the shutter release button - this isn't threaded for a traditional shutter release cable, though, as on some X-series cameras.

The Fujifilm GFX 100S is equipped with exactly the same 43.8x32.9mm CMOS sensor as the GFX 100, with a resolution of 102 megapixels and no optical low pass filter that delivers 11648×8736 pixel still images.

This chip has an imaging area that's 1.7x greater than that of a 35mm "full-frame" sensor, and over 3.7 times larger than the APS-C sized sensors used in Fujifilm's X-series cameras. Unlike those cameras, though, the Fujifilm GFX 100S has a traditional Bayer colour filter array in front of the sensor, rather than an X-Trans sensor.

The combination of the image sensor and X-Processor 4 processing engine also means that the camera supports 16-bit RAW mode in single-shot mode (it drops to 14-bit in the burst shooting modes), producing 200Mb files. The GFX 100S also supports 16-bit TIFF in-camera file conversion, which creates whopping 600Mb files!

The Fujifilm GFX 100S has a dual phase-detection and contrast-detection type autofocus system, thanks to the 3.76 million phase-detection AF pixels that are embedded in the sensor.

It actually uses the same AF algorithm adopted from the fourth generation X-Series cameras (X-T3 and X-T30). This makes the GFX 100S much quicker to auto-focus than the 50S and 50R cameras, taking about 0.20 second to lock on to the subject and proving to be less prone to hunting in dimmer environments.

The 100S has a brand new thumb-operated 8-way Focus Lever joystick on the rear, which now provides additional diagonal control that very quickly and easily allows you to move the AF point to one of the 117 different points that cover most of the frame in a 9x13 configuration.

The AF point can be set to one of six different sizes via the rear control dial to achieve more precise focusing, and you can also simply tap on the touchscreen to set the AF point. If you want even more control, you can select the 425 points option which splits the same area of the frame into a 17x25 grid of smaller AF points.

The Fuji GFX 100S also offers Zone and Wide/Tracking modes which utilise the larger 425-point area to capture moving subjects.

In Zone mode, you can select a 3x3, 5x5 or 7x7 zone out of the 425-point AF area. During AF-C focus, the camera continually tracks the subject, positioning it at the centre of the zone.

The Wide/Tracking mode combines the Wide mode (during AF-S), in which the GFX 100S automatically identifies and tracks the area in focus across the 425 point AF area, and the predictive Tracking mode (during AF-C), which uses the entire 425-point area to continue tracking the subject. This feature enables continuous focusing on a subject that is moving up and down, left and right or towards and away from the camera.

Manual focus is also provided, and very good it is too. As you'd expect, the manual focus rings on all the GFX lenses have a lovely feel, and two different focusing aids are provided - auto magnification and focus peaking. In conjunction with the high-resolution electronic viewfinder, we found it easy to accurately determine critical sharpness.

The Fuji GFX 100S offers a continuous shooting rate of 5fps with continuous AF for 16 compressed Raw files if you use a UHS-II SDXC card and the mechanical shutter, just surpassing the buffer depth of the GFX 50S (which is 14 Raw files) and making it one of the fastest medium format cameras on the market, impressive given the size of the 102 megapixel files. If you prefer to use the electronic shutter, the fastest shooting rate drops to 2.9fps.

The Fujifilm GFX 100S matches the more expensive GFX 100 when it comes to video, also supporting DCI 4K quality at 29.97, 25, 24, and 23.98 fps at up to 400Mbps and Full HD up to 60fps in either the H.265 or H.264 formats.

Note that 4:2.2 10bit is only available when recording out via the HDMI port, with 4:2.0 10bit going to the SD cards (in the H.265 mode).

The new model does offer one video improvement over the GFX 100 - it can now record continuously for up to 120 minutes, double the maximum length of its predecessor.

There are both 3.5mm Mic and 3.5mm Headphone ports on the left-hand flank of the camera when viewed from the rear, with USB-C, HDMI and an X-Sync flash socket below them.The GFX 100S can be powered and charged via the USB-C connection, which is useful if you're out and about and have a compatible powerbank to plug the camera into.

Two memory card slots are located on the right-hand flank of the camera when viewed from the rear. The GFX 100S offers compatibility with Ultra High Speed UHS-II SDXC memory cards, which has the main benefit of increasing the data writing speed in continuous mode to about twice that of a conventional UHS-1 card.

Also located on the right of the camera body is the Remote socket, hidden under it's own flap.

The Fuji GFX 100S features both built-in wi-fi and Bluetooth connectivity. The latter option creates a constant, low-power connection between the camera and a smartphone/tablet to transfer images and video using the Fujifilm Camera Remote smartphone app, while the former allows you to remotely control the GFX 100S via a 2.4Ghz wi-fi connection using a smartphone or tablet and the Fujifilm app, and transfer images and video from one device to the other.

We tested the Fujifilm GFX 100S with a number of different native GFX lenses, all of which feature a focal-plane shutter, allowing for shutter speeds as fast as 1/4000th of a second. The lenses also have an aperture ring and a C (Command) position on the ring to enable aperture adjustments via a command dial on the camera body, and they all boast the same dust- and weather-resistant construction as the body.

With its focal-plane mechanical shutter, the Fujifilm GFX 100S has a top shutter-speed limit of 1/4000th second in all shooting modes. This allows you to select a faster aperture even in bright conditions or when shooting with flash during the day, although there's no built-in ND filter.

The GFX 100S also has an electronic shutter in addition to the mechanical one, which provides a much faster top shutter speed of 1/16,000th second. This allows you to continue shooting wide-open with fast aperture lenses in the brightest of conditions without having to resort to fitting a glass ND filter or using external flash and lights.

There are some important caveats with the electronic shutter - the ISO range is restricted to 100-12800 and you can't use an external flashgun, but overall it's a great feature that makes the GFX 100S more versatile.

Rather than a traditional optical viewfinder, the Fuji GFX 100S employs the same 3.69M-dot OLED electronic viewfinder that the GFX 50S used, which is 0.5 inch in size and 100% scene coverage. The magnification on the 50S is higher though - 0.85x versus 0.77x magnification on the 100S.

Unlike the GFX 100, this electronic viewfinder is fixed in place and not removable, and it also has lower resolution and magnification - the 100 model boasts a class-leading 5.76M-dot OLED electronic viewfinder with 0.86x magnification.

The size of the rear LCD screen is 3.2-inches and the resolution is an impressive 2.36m-dots, exactly the same as the screen on the GFX 50S and 100. It can also be usefully tilted up and down by about 90 degrees when in landscape mode and upward when shooting in portrait mode via a simple press of a button on the side.

The Fujifilm GFX 100S has an intuitive touchscreen interface, allowing you to either move the AF point or simultaneously move the AF point and focus on the subject.

On the right-hand side of the screen is a small icon which if you press it allows you to choose between using the screen to set the AF point, or to have it focus as well. If you prefer, you can turn off this functionality altogether, but it is quicker than using the joystick to set the AF point.

One drawback to leaving the touchscreen AF on is that we kept inadvertently moving the AF point when changing lenses or using the EVF. In image playback, you can simply drag left and right to go through the sequence of images and pinch/double-tap to zoom in and out, although you still can't use the main menu system via the touchscreen.

Unlike the GFX 100 with its rather unfamiliar design, the rear panel of the 100S will feel more welcoming to anyone who has ever handled a Fujifilm X-series camera before.

There's the aforementioned Drive button and a Delete button located to the left of the EVF and an AF Mode dial (S/C/M) on the right, with a small AF On button for back-button focusing and the rear control dial alongside that.

The tiny Quick Menu button is set into the rear thumb rest. This provides quick access to lots of frequently used shooting settings including the ISO speed, White Balance, File Size and File Quality, with either the focus joystick, front control dial or the touchscreen used to quickly change between them.

Instead of a traditional 4-way controller with a centred Menu/OK button, the Fujifilm GFX 100S has a vertical column of buttons, starting with the new, tactile 8-way joystick which is primarily used for setting the AF point and then the AE-Lock button.

Underneath those controls in the Menu/OK button which accesses the seven different Shooting and Set-up menus, the Disp/Back button which is used for changing the LCD display or going back, and finally the Playback button.

The base of the camera features a screw tripod thread that's inline with the centre of the lens mount and the battery compartment.

In summary, the GFX 100S is the smallest GFX camera that Fujifilm have ever made and the most intuitive and best-handling too. The fact that it also makes very few concessions in terms of features and performance to the much more expensive GFX 100 model is the icing on the proverbial cake.

Image Quality

All of the sample images in this review were taken using the 102 megapixel SuperFine JPEG setting, which gives an average image size of around 50Mb.

The Fujifilm GFX 100S produced images of outstanding quality during the review period.

This camera records noise-free JPEG images from ISO 50 all the way up to ISO 3200, with noise first appearing at ISO 6400.

The faster settings of ISO 12800 and 25600 are still usable, although we'd suggest avoid using ISO 51200 and the highest available setting of 102400 if possible.

The RAW files were also excellent, exhibiting more noise than the JPEGs but still producing very usable images from ISO 50-12800.

The night photograph was very good, with the maximum shutter speed of 60 minutes allowing you to capture enough light in almost any situation.

The Dynamic Range settings subtly improve detail in the shadows and highlights, while the various Film Simulation modes successfully emulate popular Fujifilm film stocks from the past.

Noise

There are 12 ISO settings available on the Fujifilm GFX 100S. Here are some 100% crops which show the noise levels for each ISO setting:

JPEG	RAW
ISO 50	ISO 50
ISO 100	ISO 100
ISO 200	ISO 200
ISO 400	ISO 400
ISO 800	ISO 800
ISO 1600	ISO 1600
ISO 3200	ISO 3200
ISO 6400	ISO 6400
ISO 12800	ISO 12800
ISO 25600	ISO 25600
ISO 51200	ISO 51200
ISO 102400	ISO 102400

File Quality

The Fujifilm GFX 100S has 3 different JPEG file quality settings available, with SuperFine being the highest quality option, and it also supports Raw. Here are some 100% crops which show the quality of the various options, with the file size shown in brackets.

SuperFine (50.1Mb) (100% Crop)	Fine (27.3Mb) (100% Crop)
Normal (16.3Mb) (100% Crop)	Raw (199Mb) (100% Crop)

Long Exposures

The Fujifilm GFX 100S' maximum shutter speed is 60 minutes in the Bulb mode, which is great news if you're seriously interested in night photography. The shot below was taken using a shutter speed of 30 seconds at ISO 100.

Dynamic Range

The Fujifilm GFX 100S has three dynamic range settings - 100% (on by default), 200%, and 400% - and an Auto setting if you want to let the camera take control.

These settings gradually increase the amount of detail visible in the shadow and highlight areas, with the side-effect of more noise appearing in the image. Note that you can't actually turn this feature off.

100%

200%

400%

Film Simulations

The Fujifilm GFX 100S offers 19 different film simulation modes to help replicate the look of your favourite film stock from the past, including the brand new Nostalgic Negative Film Simulation, said to be reminiscent of American New Colour Photography which emerged in the 1970s.

Provia / Standard

Velvia / Vivid

Astia / Soft

Classic Chrome

Pro Neg. Hi

Pro Neg. Standard

Classic Neg.

Nostalgic Neg.

Eterna / Cinema

Acros + Green Filter

Acros

Acros + Yellow Filter

Acros + Red Filter

Acros + Green Filter

Monochrome

Monochrome + Yellow Filter

Monochrome + Red Filter

Monochrome + Green Filter

Sepia

Pixel Shift

Pixel Shift is a special Multi-Shot function that can be used to create 400 megapixel images!

The camera's built-in IBIS unit is used to shift the image sensor by up to a pixel in various directions during the sequence of 16 shots.

You then need to download the new Pixel Shift Combiner software from Fujifilm.com, manually select the 16 files that make up each Pixel Shift shot, and the software will then automatically combine them into a single DNG file.

The resulting Pixel Shift DNG file is 23,296x17,472 pixels and around 1.5Gb in size!

Multiple Exposure

The Fujifilm GFX 100S's Multiple Exposure drive mode allows you to take two consecutive photos and combine them into one.

Sample Images

This is a selection of sample images from the Fujifilm GFX 100S camera, which were all taken using the 102 megapixel Superfine JPEG setting. The thumbnails below link to the full-sized versions, which have not been altered in any way.

Sample RAW Images

The Fujifilm GFX 100S enables users to capture RAW and JPEG format files. We've provided some Fujifilm RAW (RAF) samples for you to download (thumbnail images shown below are not 100% representative)."

Sample Movies & Video

Product Images

Conclusion

With the launch of the GFX 100S, medium-format photography has never been quite so compact, portable, easy-to-use or versatile.

This is truly a medium format camera that is equally at home in the studio or out in the field, thanks to its amazingly compact design, huge 100 megapixel sensor, effective stabilisation system, and full weather-proofing.

And thanks to a frankly astonishing price tag, medium format has never been quite so tempting financially either - at almost half the price of the GFX 100S, there's very little reason to choose the flagship model.

Fujifilm are clearly going all out to make the GFX range and medium-format a viable alternative to high-end 35mm full-frame cameras, positioning it as "More than full-frame".

The new GFX 100S is similarly sized to 35mm DSLR and mirrorless flagships from other brands, yet it still squeezes in a 1.7x larger sensor and an IBIS unit into its relatively svelte dimensions.

Sure, the GF lenses are larger and heavier than their 35mm counterparts, which in turn makes the overall GFX system heavier than full-frame, but the fact that we're even comparing the two systems in this regard at all is pretty remarkable.

One area that the GFX 100S does literally lag behind the likes of the Sony Alpha, Canon EOS R and Nikon Z series is auto-focusing performance, which is still class-leading for medium-format, but falls short of the latest 35mm cameras with their more advanced Eye-AF and AF-tracking modes.

Likewise, whilst 5fps burst shooting with continuous auto-focus is streets ahead of the medium-format competition, it doesn't compare very well with similarly priced full-frame models that can shoot at 20 and even 30fps.

If shooting fast-moving subjects isn't your main photographic focus, though, the GFX 100S really starts to shine, especially if you mainly shoot landscapes, still life or portraits.

High-resolution 100 megapixel images with the usual excellent Fujifilm colour science, bags of dynamic range and seemingly endless depth of field are truly a sight for sore eyes, especially with the added attraction of the 400 megapixel Pixel Shift mode for still life subjects.

The fact that the 100S is equally at home shooting portraits or still-life in a studio and venturing outside for landscapes and street photography makes it a really versatile medium-format camera.

Videographers are well served by the GFX 100S, too, with 4K/30p, 400Mbps, 10-bit video onboard and an extended recording time of 120 minutes - again a specification that other medium-format cameras can only dream of.

There are inevitably a few compromises that Fujifilm have had to make to enable the GFX 100S to be so small both in size and in cost. Chief amongst them are the lower-resolution electronic viewfinder and the inability to fit a battery grip, which may push some users towards the dual-grip GFX 100.

Overall, though, it's frankly astonishing that Fuji have managed to offer virtually all of the same features and performance offered by the GFX 100 camera in a model that costs 40% less, is much smaller and in many ways even more usable, and which for some people will actually be a better fit than one of the latest 35mm flagship cameras.

We've thoroughly enjoyed reviewing the new Fujifilm GFX 100S and the excellent GF lenses - medium-format has never been quite so enticing...

Ratings (out of 5)
Design	5
Features	4.5
Ease-of-use	4.5
Image quality	5
Value for money	5

Main Rivals

Listed below are some of the rivals of the Fujifilm GFX 100S.

Review Roundup

Reviews of the Fujifilm GFX 100S from around the web.

Specifications

News

The GFX 100S is Fujifilm's fourth mirrorless medium-format camera, offering a 102 megapixel sensor, 4K/30p video recording, and 6-stops of 5-axis in-body image stabilisation (IBIS).

No heavier or bigger than a 35mm full-frame DSLR, the Fuji GFX 100S can acquire focus in as little as 0.18 seconds down to -5.5EV low-light, features a a PASM dial and a 1.8-inch sub LCD monitor on its top plate.

For the first time on any Fujifilm camera, the GFX 100S offers the brand new Nostalgic Negative Film Simulation, said to be reminiscent of American New Colour Photography which emerged in the 1970s.

The GFX100S will be available from 4th March 2021 priced at £5499 / $5999 body only.

Fujifilm Press Release

FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce the release of the Fujifilm GFX 100S, the fourth large format mirrorless camera in FUJIFILM’s GFX System.

Surpassing the boundaries of what is possible in making large format images, the Fujifilm GFX 100S builds on the groundbreaking ideas from the GFX 100, with a philosophy of mobility and portability, to create a camera that is positioned to provide creatives with an opportunity to take large format image-making to places it has never been before.

Refusing to sacrifice performance for portability has allowed Fujifilm to create one of the most compact, high performance large format cameras in the world. It is more advanced than any GFX System camera to date and combines the best of Fujifilm’s imaging technology into a camera that weighs just 900g (1.9lb). Similar in size to most full-frame cameras, but beautifully engineered and designed to house a 102MP sensor - that is 1.7 times larger*2 than a full-frame sensor - the Fujifilm GFX 100S also offers up to 6-stops*1 of five-axis in-body image stabilisation (IBIS), incredibly fast and accurate autofocus, and world-renowned color reproduction to help image makers push the limits of their creativity.

*1　When using the FUJINON Lens GF 63mm F2.8 R WR

*2 GFX 100S’s image sensor measures 55mm diagonally (43.8mm x 32.9mm), providing approx. 1.7 times the area of the 35mm full-frame sensor

Main Features

102MP Images made at the speed of a compact mirrorless camera that only large format can provide.

Powered by Fujifilm’s high-performance quad-core X-Processor 4 CPU, the GFX 100S utilises its 102MP, back-illuminated large format CMOS sensor to deliver images with stunning quality. Compared to smaller, lower-resolution sensors commonly found in traditional full-frame DSLR and mirrorless cameras, the Fujifilm GFX 100S’s imaging sensor is approximately 1.7 times larger and is enhanced to be incredibly sensitive to light. This provides it with a significant advantage over smaller sensors when it comes to producing images with incredibly shallow depth of field, fantastic dynamic range, faithful color reproduction, and outstanding high-ISO performance.

Fujifilm’s expertise in colour science is legendary among image makers. For more than 86 years, Fujifilm has been responsible for some of the world’s most iconic photographs and movies. The GFX 100S gives you access to this wealth of experience at the touch of a button, powered by one of the world’s most widely acclaimed digital colour processing engines. With a choice of 19 exclusive FUJIFILM Film Simulation modes, it is easy to achieve fantastic colour straight out of camera. The GFX 100S includes a new Film Simulation mode to explore - Nostalgic Neg. Reminiscent of American New Colour Photography, which emerged in the 1970s, Nostalgic Neg continues this movement by expanding the boundaries of photographic creativity through the deliberate use of colour. Its unique tonality adds an amber tone to highlights for a softer look and boosts saturations to shadows, while preserving details, to deliver a lyrical feel to images.

High-Performance mirrorless AF made for large format, even in low-light

Unlike many other large format and medium format cameras, on-sensor phase detection pixels cover almost 100% of GFX 100S’s imaging sensor, unlocking a level of autofocus performance never before seen in large format digital photography. This means the camera can acquire focus in as little as 0.18 seconds, even in luminance levels as low as -5.5EV*4, making it versatile, accurate, and incredibly fast. Powered by X-Processor 4, the camera is also easily able to efficiently make use of an updated focus tracking algorithm to keep subjects in focus when using the Tracking AF and Face/ Eye AF functions.

*4 When using the FUJINON Lens GF 80mm F1.7 R WR

Compact 5-axis in-body stabilisation delivering up to 6-stops of vibration reduction

The Fujifilm GFX 100S features a newly designed in-body image stabilisation (IBIS) system, which dramatically broadens the capability of photographers to confidently create handheld images. Compared to the unit found in FUJIFILM GFX 100, the IBIS mechanism inside of the GFX 100S is 20% smaller and 10% lighter. However, despite this reduction in size, the five-axis system provides 6-stops of CIPA-rated image stabilisation, a 0.5-stop improvement over GFX 100.

High-performance; designed for portability and the elements

At 900g (1.9lb) and measuring 15cm wide, 10.4cm tall, and 8.7cm deep (5.9in x 4.09in x 3.4in), the GFX 100S’s compact body is comparable in size to many full-frame cameras. However, despite its compact size, it is somehow still able to pack in a high-performance IBIS and a 102MP imaging sensor that is almost twice the physical size of a typical full-frame sensor. The GFX 100S features a redesigned shutter unit and a brand new IBIS unit, while taking advantage of a smaller, but very efficient lithium-ion battery. This results in a camera body that is approximately 6cm (2.3in) shorter and 500g (1.1lb) lighter than the GFX 100, but is able to maintain the same level of stills and video performance despite being smaller. To that end, the reduction in GFX 100S’s physical size is well balanced by a highly robust grip, with a comfortable in-hand feel, that makes it exceptionally easy to hold for extended periods of time.

The Fujifilm GFX 100S is made to operate in temperatures as low as -10°C (14°F) and to be dust- and moisture-resistant. It is also constructed with a magnesium alloy casing that is purposely denser around the lens mount by 1mm compared to GFX 100, which provides added support for larger G Mount lenses.

Intuitive controls for a familiar experience

The Fujifilm GFX 100S features controls that will be familiar to both new and existing GFX System photographers. For example, a PASM dial, with six programmable custom options, provides quick and direct access to frequently used settings, while a switch, conveniently located next to the mode dial, lets users quickly change between still and movie mode. An ergonomic update to the Focus Lever also makes choosing a focus point both easy and fluid.

The camera features a 3.2-inch LCD monitor on the rear and a 1.8-inch sub LCD monitor on its top plate, which can be customized to show key EXIF settings - like shutter speed, aperture, ISO sensitivity and exposure compensation - and set to display the status of key functions or available capacity on storage media. The 3.2-inch, touch-capable LCD display is a 2.36-million-dot monitor with 100% coverage that can be tilted in three directions (90° up, 45° down, and 60° right).

A large format system delivering smooth 4K30P video

With its large format imaging sensor, the GFX 100S is capable of recording incredibly cinematic 4K/30p movies that feature incredible shallow depth-of-field, impressive high-ISO performance, wide tonal gradation, and an overall image quality that is unmatched. Footage can be recorded at bit rates of 400Mbps in a variety of different quality levels, from 10-bit 4:2:0 F-log internally to an SD card, to 12-bit 4:2:2 ProRes RAW through the HDMI port.

In addition to being able to record 4k footage in a 16:9 aspect ratio, the GFX 100S also supports a 17:9 aspect ratio, frequently used in digital cinema. The most commonly used compression codecs, like H.264 and H.265 are also available. Additionally, professional standards, like the REC.2100 supported Hybrid Gamma Log (HLG), or F-Log can be selected for complete creative control. Compared to using commonly available compression codecs, like H.264, recording footage in F-Log or HLG gives filmmakers much more flexibility in post-production as footage is brought through the editing and color grading process and adjustments are made to luminance, colour saturation, or any other image attribute.

For maximum flexibility with image-based adjustments and colour grading option, the GFX 100S can also record 4K/30P footage in 12-bit RAW, via HDMI, directly to an Atomos Ninja V Recording Monitor to later be output as ProRes RAW. This allows for all decisions about the image to be made after production, in post, free from in-camera processing. Simultaneous output of RAW footage and footage in F-Log or Hybrid Log Gamma (HLG) with a Film Simulation mode applied is also possible.

Pricing, images and availability

The Fujifilm GFX 100S will be available from 4 March 2021 and priced as follows:

• Body only £5499
• Metal Hand Grip MHG-GFX S £135
  

Image Gallery

Click on a thumbnail to see the full version.

Preview Images

Ahead of our full review, here are some full-size sample images and movies taken with a final production version of the new 100 megapixel Fujifilm GFX 100S medium-format mirrorless camera.

A gallery of sample JPEG and Raw images taken with the Fujifilm GFX 100S camera.

Fujifilm GFX 100S Sample Images

Sample RAW Images

The Fujifilm GFX 100S enables users to capture RAW and JPEG format files. We've provided some Fujifilm RAW (RAF) samples for you to download (thumbnail images shown below are not 100% representative).

Your Comments