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Fujifilm have changed their minds about discontinuing Fujicolor Pro 800Z, and are now saying they will “continue production for the time being”. As we wrote earlier, Fujfilm’s original decision was to remove all formats of Pro 800Z from their range due to low sales volume. Apparently this provoked such outrage, with “many people… genuinaly upset about the withdrawal”, that Fujifilm were forced to backtrack on their decision, at least for now.

Fujifilm Press Release

Fujifilm re-think Pro 800Z withdrawal

Due to demand from its customers, Fujifilm Professional has decided to continue production of Fujicolor Pro 800Z.  It was announced recently that the company was to discontinue the film from September 2009.

Fujifilm’s Product Manager for Professional Film, Russ Gunn, explained the turnaround: “We were amazed by the reaction from our customers following the announcement that Fujifilm was going to discontinue Pro 800Z. We have received many calls and emails from photographers who appreciate the natural skin tones and fine grain that Pro 800Z gives them. Many people were genuinely upset about the withdrawal so we have bowed to this pressure and decided to continue production for the time being.”