The Hasselblad booth is awash with visitors eager to try out the new products announced at the show. Among these are the 50-megapixel Hasselblad CFV-50 digital backs that catapult almost any V-system camera into the digital age, the affordable (ahem) Hasselblad H4D-31 medium-format DSLR and a couple of new lenses. A black Ferrari is also on display, symbolising the co-operation of the two iconic European brands that has resulted in the announcement of the Hasselblad H4D Ferrari Edition (see our news coverage and picture above).

As promised by Hasselblad before the show, there are a number of events and activities going on at the booth. Visitors who have pre-registered for the Catwalk Experience can try their hands at fashion photography using bona fide Hasselblad cameras, while others can listen to Hasselblad Masters - including Hans Strand, pictured below - talk about their tricks of the trade. The company is also offering an opportunity for current users of its Phocus software to participate in an hour-long Phocus VIP Training Session where trainers answer questions and share their workflow tips and tricks.

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