MindShift Gear has released the new, higher volume rotation180° Horizon rotating photo backpack. Featuring an integrated rotating beltpack for accessing trail essentials, the rotation180° Horizon backpack allows for instant access to food, binoculars, cameras and lenses, and other essential equipment. Plus, there is now added extra space in the main pack for larger gear, including clothing, climbing gear, and up to a 13” laptop. “The rotation180º Horizon backpack is an essential addition to our award-winning rotation backpack series,” said MindShift Gear’s CEO and lead designer Doug Murdoch. “Its 34 llitres of capacity and its ability to hold a laptop, a 10” tablet, and up to a 3 liter hydration reservoir provide the dimensions and features for which outdoor adventurers have been clamoring. It employs the same patented technology that won two of Europe’s top design awards, the Red Dot Award and the OutDoor Industry Award.” MindShift Gear's rotation180° Horizon backpack is available for $259.99.

The olloCase is a slim, protective case for the iPhone 6 and iPhone 6 Plus that allows a seamless integration with olloclip's add-on conversion lenses. “We want olloCase to embody the pure functionality of our olloclip photo lenses — and to eliminate the need for moving parts, while still providing the style and protection consumers are looking for,” said Patrick O’Neill, CEO and founder of olloclip. “This new case is a significant improvement over our previous version. It improves speed and removes any unnecessary obstacles between a user and the photos or videos they want to shoot.” olloCase retails for £24.99 and is available in two colours -- matte clear with dark gray bumper and matte smoke with black bumper.

Manfrotto today launched their new Fluid Video Monopods Family. This product range features a world-first patented system that uses the innovative fluid cartridge incorporated into the base, allowing judder-free panoramic rotation not achievable with regular monopods. Consisting of four supports, the whole Fluid Video Monopod Family is priced from £94.95.

Manfrotto today announced the launch of their new zero backlash follow focus. This piece of video equipment allows the operator to select a focus range between two points, thanks to its hard stops. Its mount is compatible with 15mm/0.59” rods, and it is supplied with one 50 tooth/0.8 module drive wheel, one ø35 mm friction wheel, one gear ring to be fitted around the lens, two marking disks that enables the operator to mark focal reference points and one 3mm Allen Key. The videographer can change not only the gearbox direction but also the follow focus’ position when it is mounted on the rods: this way the device can be used with different lenses. The zero backlash mechanism means that the operator can pull a very precise focus with essentially any interchangeable-lens camera without the vibrations and uncertain results caused by manual direct focus. The Manfrotto Follow Focus is now available for £519.95.

MAC Group will be taking on the sales, marketing, distribution and service for Elinchrom in the United States. “There were many factors that made our decision easy,” said Chris Whittle, Elinchrom President. “The previous success MAC Group accomplished when building a lighting company into a world class brand could be a marketing case study at Harvard. The superb relationships MAC Group has built among dealers and influencers, and their commitment to marketing, brand building, education and content made MAC Group’s team simply feel like a perfect fit for us.”

Triggertrap has unveiled a brand new “Wearables” mode for its Triggertrap Mobile app, photographers to use a smartwatch to trigger a DSLR camera. This latest update supports the current range of Pebble smartwatches, as well as the upcoming Pebble Time. Support for Apple Watch will be added to the app in the coming weeks. The update is available to download on the iOS app store, and the Triggertrap app for Pebble is available on the Pebble App Store.

Nest has announced two new professional cine/video tripods. The Nest Vantage M10 and M20 both feature aluminium double-tube extension legs for greater load capacity and greater torsion stability, and adjustable rotating clamp locks which turn 90 degrees around a centre axis, with variable tension. Both the Vantage M10 and M20 come with a 360-degree continuous, fluid dampened pan head. A padded carrying case is also supplied as standard. Both tripods have a maximum load capacity of 5kg. The Vantage M10 folds down to 760mm and extends to 1575mm, whereas the M20 has a maximum height of 1920mm. Pricing is £149.99 for the M10 and £199.99 for the M20.

Samsung have launched two new memory card lineups, PRO Plus and EVO Plus. Available in 64GB and 32GB storage capacities, the PRO Plus microSD and SD cards are equipped to handle storing and transferring professional-grade photos and 4K UHD video content created from high-end DSLRs, smartphones, tablets and modern action cameras. With their higher read and write speeds of up to 95MB/s and 90 MB/s respectively, the PRO Plus SD cards and microSD cards satisfy both UHS-I Speed Class 3 (U3) and Class 10 performance levels. The new EVO Plus memory cards are also available in SD and microSD form factors, and have read and write speeds up to 80MB/s and 20MB/s respectively that provide UHS-I Speed Class 1 (U1) and Class 10 performance, boasting a much more advanced read performance compared to the existing EVO lineup.

JP Distribution has announced the UK launch of the Westcott Ice Light 2 LED light. The new Ice Light 2 is engineered with patented new LED technology offering 1,740 lumens of daylight-balanced light while maintaining a compact housing. Unlike traditional LED panels, the Ice Light has a built-in diffuser that is custom-designed to protect the LEDs and provide a 73° beam angle. Daylight-balanced at 5500K and rated for 50,000 hours with a Colour Rendering Index (CRI) of 96, the Ice Light 2 provides flicker-free output and stable light consistency. The redesigned handle offers a dedicated on/off power slider with an 18-step range and a light output memory which remembers your last power setting between uses. Battery indicator displays the current battery level using illuminated blue lights. Both ends of the Ice Light 2 include 1/4"-20 thread`s to mount to a light stand, tilter bracket or tripod. The Ice Light 2 is available for £549.

Adorama has just inked a deal with world-renowned camera adapter manufacturer Kipon, making the New York-based retailer the official US outlet for all Kipon products. On the Adorama website, customers can browse through more than 400 varieties of camera lens adapters including macro adapters, electronic adapters, adapters with integrated glass, optical focal reduction adapters, adapters with built-in aperture control, tilt/shift adapters, tilt adapters, and shift adapters for cameras such as Canon, Nikon, Sony, Olympus, Leica and more. Additionally, all Kipon products will also be available to other resellers at wholesale pricing through Adorama.

In the UK, JP Distribution will be running a PocketWizard end-user cash back promotion. Starting tomorrow, customers purchasing any of a number of PocketWizard products - including the PocketWizard PlusX Twin Set, PocketWizard Plus lll Twin Set and the PocketWizard Mini & Flex Kit for Canon or Nikon (1 x MiniTT1, 2 x FlexTT5 & 1 x AC3 ZoneController) - from authorised UK and Republic of Ireland resellers, will be entitled to claim up to £50/€60 cash back by redemption of a voucher and valid proof of purchase. THe promotion ends on Tuesday 30th June.

MindShift Gear has launched a new range of GoPro camera cases and bundles. The series includes carrying cases for single or multiple cameras and provides easy organisation for all the mounts, screws and accessories. “MindShift’s action camera cases are built for flexibility and accessibility,” said MindShift Gear’s CEO and lead designer Doug Murdoch. “We’ve designed the different cases and bundles with single camera or multi-camera users in mind. With MindShift’s action camera cases they can craft the GoPro kit that matches their own vision.” Prices start at $16.50. Click through / scroll down for the details.

DJI today announced the DJI Ronin-M camera stabiliser is now available for pre-order. Featuring a unique, lightweight (5lbs) magnesium frame, the DJI Ronin-M opens up new Small enough to carry in a backpack, the DJI Ronin-M incorporates DJI’s signature SmoothTrack system, allowing operators to easily track action on a multiple or single axes. The quick-release system for the top handle allows users to mount the DJI Ronin-M easily to jibs, cranes and tripods. Capable of stabilising camera setups up to 8lbs, the DJI Ronin-M camera stabiliser is available for an MAP of $1,399.

Spider Camera Holster today announced the availability of their newest product, the SpiderPro Hand Strap. Following the success of their Tilt crowdfunding campaign, which raised over 180 percent of their monetary goal, the SpiderPro Hand Strap can now be purchased at select retail stores and directly through the company website . “Over the years, our loyal customers have regularly sent us feedback on what they desire in a hand strap. We listened, and we’ve come up with a strap design that fits our customer’s needs while also meeting Spider Holster’s rigorous product standards,” said Shai Eynav, founder and president of Spider Holster. Billed as the world’s first truly universal hand strap, the SpiderPro Hand Strap’s thin and extremely durable materials slide in between the camera body and tripod plate, making it adaptable to any camera system. The standard black leather SpiderPro Hand Strap carries an MSRP of $65. Colour Hand Straps will be available in retail by summer of 2015.

Adaptalux is an adaptable, miniature portable lighting studio designed for macro and product photography. "This lighting system for macro photography is all about innovation and creativity, both in the product design and the incredibly creative pictures and videos it allows photographers to make without having to travel the world," says Martin Brenig-Jones, Co-Owner and Business Director, Adaptalux. "Macro photography subjects are everywhere and look amazing with the right lighting!" Adaptalux is split into three main parts; a control panel, a set of lighting arms and a set of effect components. Currently seeking funding through Kickstarter, the Adptalux project has raised over £93,000 of its £100,000 goal so far, with 4 days to go.

Ansix Designs are set to launch the innovative LensPacks Velcro Lens Caps System as their second Kickstarter project. The patent-pending LensPacks allows users to perform incredibly fast lens changes without the need to fumble with rear lens caps. The wide Velcro base with metal fasteners ensures that LensPacks can hold virtually any camera lens in a variety of orientations. Compatible with Nikon F, Canon EF, Sony E and Micro Four Thirds lenses, LensPacks is easy to install and simple to use. Its universal design is compatible with literally any camera bag - a 6”x12” adhesive-backed Velcro sheet is available for non-Velcro bags. LensPacks are available at an introductory price when the Kickstarter campaign launches on 28 April 2015.

The CamDolly Cinema System is the industry’s first truly portable and modular dolly system for professional-grade video and film equipment. Currently seeking funds on Kickstarter, the CamDolly Cinema System is the product of a collaboration between filmmaker Mat Jaz, filmmaker Bohus Blahut of Clutch & Company and the design team at Fotodiox- The system includes everything a filmmaker needs to build five different dolly modes, or "protocols" – each designed to create a specific type of shot. The entire CamDolly Cinema System easily fits into a compact car and packs neatly into three luggage sized cases. A single person can move all of the system's components to a shooting location with ease, and assemble the CamDolly into one of its five protocols in under 15 minutes. If the Kickstarter campaign achieves its $100,000 goal, CamDolly production will begin immediately with the first shipment expected in mid-June.

Joining the existing Explorer and Athena ranges, the new Hiker line-up from Nest includes three shoulder bags and two backpacks. All of these bags are available in a camouflage 600D waterproof nylon version as well as a black 210D waterproof rip-stop nylon edition which has a stylish patterned finish. The Hiker 10, 20 and 30 shoulder bags offer an integrated padded shoulder strap and rain cover. The Nest Hiker 100 backpack has two sections, one for camera gear and one for everyday items. The Hiker 200 is a dedicated photo backpack with a separate compartment for a 15" notebook. Pricing starts at £49.99 for the shoulder bags and £99.99 for the backpacks.

Broncolor has launched the new FT System, an advanced addition to the existing family of Broncolor continuous lights and Para products. The Broncolor Para is a true parabolic light bank that provides focus and the control to create a sculpted soft and beautiful effect not possible with a simple umbrella or reflector. As part of the Broncolor family, the new Para HR (Heat Resistant) reflectors support the most powerful lighting options and the new Para FT (Focusing Tube) lamphead design allows the use of HMIs, tungsten heads and strobe heads in parabolic light banks that can be setup in just minutes.The broncolor HMI FT1600 is dimmable, and provides constant colour at all times. New heat-resistant materials make it possible for both the 88 HR and 133 HR Paras to handle the high output from the new HMI 1600W FT and 2000W tungsten-halogen light sources. The new Para 88 HR and Para 133 HR kits will be available in June 2015. The complete broncolor FT System will be shipping September.

Hama has added the new Traveller Premium Mono 170 monopod to its product range. Like its sister product, the Traveller Premium 144 Ball tripod, the monopod features an extremely light and sturdy aluminium design and screw clamps for quickly locking the leg at the required length. The Hama Traveller Premium Mono 170 has a minimum height of 45cm and can be extended to 170cm. The maximum load capacity is 8kg, making the monopod well suited for larger cameras and lenses. The Hama Traveller Premium Mono 170 is available for €69.