Schneider-Kreuznach are showcasing an FF-Prime lens with Sony E-Mount for the first time at the International Broadcast Conference (IBC). Up to now, Schneider-Kreuznach's Xenon-branded FF-Primes - which were first announced in 2013 - have been available in Canon, Nikon and PL fit. The FF Prime lenses with Sony E-Mount will become available later this year in 25mm, 35mm, 50mm, 75mm and 100mm focal lengths (all with a maximum aperture of T/2.1), priced from €2,998-€4,320.

Want to see exactly what the new Zeiss Milvus lenses look like in the flesh?

Check out our hands-on gallery of photos of the new Zeiss Milvus 21mm f/2.8, 35mm f/2, 50mm f/1.4, 50mm f/2 Macro, 85mm f/1.4 and 100mm f/2 Macro lenses.

Zeiss today launched the Zeiss Milvus product family for Canon and Nikon SLR cameras. Initially comprising six lenses, the Milvus range is optimised for today's high-resolution professional cameras. We attended the launch event in Oberkochen, Germany - here are some of the presentationn slides that were shown.

Zeiss has announced the new Zeiss Milvus line, which initially comprises six all-metal manual-focus primes optimised for today's high-resolution digital SLR cameras from Canon and Nikon. These include the Zeiss Milvus 21mm f/2.8 (€1,699/$1,843), 35mm f/2 (€1,099/$1,177), 50 f/1.4 (€1,199/$1,199), 50 f/2 Macro (€1,199/1,283), 85mm f/1.4 (€1,799 / $1,799) and 100 f/2 Macro (€1,699/$1,843) lenses. The new optics will be available from 15 October 2015. Further focal lengths will be added to the Zeiss Milvus product family over the next few years, the company says. Click through / read on for more details.

Zhongyi Mitakon have taken the wraps off their newest Micro Four Thirds lens, the Speedmaster 25mm f/0.95. This tiny yet ultra-fast manual-focus lens is available to preorder now, priced at $399. According to the company, the optical construction features 11 elements in 9 groups, and a diaphragm with 11 aperture blades. Weighing in at 230 grams, the Mitakon Speedmaster 25mm f/0.95 takes 43mm filters, and offers a close-focus point of 25cm, measured from the sensor plane.

Canon U.S.A. today announced two new long-zoom 2/3-inch 4K field lenses for 4K UHD broadcast camera systems. The UJ86x9.3B (UHD-DIGISUPER 86) is the flagship Premium 4K field lens and is flanked by the UJ90x9B (UHD-DIGISUPER 90) standard 4K field lens. The zoom ratios of 90x and 86x of these two lenses make them the longest and second-longest 4K broadcast lenses in the world. The UHD-DIGISUPER 86 (pictured) offers a focal range extending from the wide-angle 9.3mm setting out to the telephoto 800mm extremity (18.6-1600mm with the 2x extender). The UHD-DIGISUPER 90 has a wide-angle setting of 9mm and a telephoto extremity of 810mm (18-1620mm with the 2x extender). The UHD-DIGISUPER 86 and 90 lenses will be shipping in October 2015 and March 2016, respectively.

The Panasonic Lumix G 25mm f/1.7 ASPH. is a new standard prime for the Micro Four Thirds system. Weighing in at 125 grams, the new 50mm equivalent lens features 8 elements in 7 groups, including 2 aspherical elements and 1 ultra-high-refractive-index element. The lens has an iris diaphragm with 7 rounded blades for a pleasing rendering of the out-of-focus areas. An inner focus drive system and stepping motor designed for smooth, silent operation work with the camera’s high-speed, high-precision contrast-detect AF system for both photo and video recording. The lens is currently available to preorder for $297.99.

The Tamron SP 45mm F/1.8 Di VC USD is the World's first full-frame standard prime with Vibration Compensation technology. Its optical formula comprises 10 elements arranged in 8 groups including two moulded glass aspherical elements and a low-dispersion element; plus an iris diaphragm with nine rounded aperture blades. The Vibration Compensation feature provides up to 3.5 stops' worth of image stabilisation for steady hand-held shooting. The Canon and Nikon versions will become available in October, with a non-VC model in Sony fit coming at a later date.

The Tamron SP 35mm f/1.8 Di VC USD is a stabilised, moisture-resistant moderate wide-angle lens for full-frame SLR cameras, featuring a minimum focus distance of 0.2m and a maximum reproduction ratio of 1:2.5. The optical formula comprises 10 elements in 9 groups, including two moulded glass aspherical elements, a low-dispersion and an extra-low-dispersion element; as well as an iris diaphragm with 9 rounded blades. The front lens element boasts an oil- and water-repellent coating, while some of the other optical elements have been treated with eBAND and BBAR coatings to minimise flare and ghosting. The Canon- and Nikon-mount versions of the SP 35mm f/1.8 Di VC USD feature Tamron's Vibration Compensation technology, which provides up to 3 stops' worth of of image stabilisation when shooting hand-held. The lens will be available from October in Canon and Nikon fit, with a Sony version (sans VC) to be announced at a later date. Pricing has yet to be communicated.

Hasselblad has announced two new promotions for those wishing to buy the CMOS-powered Hassleblad H5D-50c medium-fomat camera. The first offer enables you to purchase either the H5D-50c / H5D-50c with Wi-Fi for €20,900 / €21,400 and get the HCD 28mm lens plus the HC 2.8/80mm lens for free. The second promotion allows current medium-format camera owners to trade in their gear for an H5D-50c (also including the Wi-Fi version) and receive a €1,500 discount on any one Hasselblad lens or a €3,200 discount on any two Hasselblad lenses of their choice.

Canon China have published half a dozen full-resolution sample images captured with their new EF 35mm f/1.4L II USM lens. The  Canon EF 35mm F/1.4L II USM is the world’s first lens to boast the company's exclusive Blue Spectrum Refractive Optics technology, which utilises organic material newly developed by Canon to achieve a higher level of chromatic aberration correction than other existing technologies. The molecular design of BR Optics refracts blue light to a greater degree than other existing optical technologies including UD glass, Super UD glass and Fluorite, to control colour fringing as effectively as possible.In addition to BR Optics, the new lens incorporates two aspherical elements and one UD glass element in a 14 element, 11 group optical formula. The EF 35mm f/1.4L II USM lens also features Canon’s proprietary Sub-Wavelength Structure Coating (SWC), applied to the rear surface of the first and second aspheric lens elements to help combat flare and ghosting.

Website: Canon China

The  Canon EF 35mm F/1.4L II USM is a new moderate wide-angle lens for 35mm full-frame SLR cameras. This is the world’s first lens to boast the company's exclusive Blue Spectrum Refractive Optics technology, which utilises organic material newly developed by Canon to achieve a higher level of chromatic aberration correction than other existing technologies. The molecular design of BR Optics refracts blue light to a greater degree than other existing optical technologies including UD glass, Super UD glass and Fluorite, to control colour fringing as effectively as possible.In addition to BR Optics, the new lens incorporates two aspherical elements and one UD glass element in a 14 element, 11 group optical formula. The EF 35mm f/1.4L II USM lens also features Canon’s proprietary Sub-Wavelength Structure Coating (SWC), applied to the rear surface of the first and second aspheric lens elements to help combat flare and ghosting. The new Canon EF 35mm f/1.4L II USM lens is scheduled to be available in October 2015, for an estimated retail price of£1799.99 / €2499.99 / $1,799.00.

Canon today announced that they have developed Blue Spectrum Refractive (BR), a new optical element that corrects chromatic aberrations at an extremely high level. Offering characteristics that significantly refract blue light, which lies within the short-wavelength range, the BR optical element is making its debut in the new EF 35mm f/1.4L II USM wide-angle lens, which is scheduled to go on sale in October 2015.

Canon has announced the CJ12ex4.3B portable 4K 2/3-inch broadcast lens, the world’s first 4K wide-angle lens for use with 4K broadcast cameras featuring 2/3"-type imagers. Designed as a portable wide-angle 12x zoom lens, the CJ12ex4.3B supports framing of scenes containing large amounts of image detail. The form factor for production shooters will be very similar to shooting with Canon's HD lenses in size, weight and controls. Its light weight of 4lbs, 10oz. and compact size make it ideal for shoulder-mounted Electronic News Gathering applications. “With a 96.3 degree angle of view, our best-in-class wide-angle lens will allow broadcasters to capture more of the scene in stunning 4K quality,” said Yuichi Ishizuka, president and COO, Canon U.S.A. A built-in 2x extender allows more telephoto operation without sacrificing 4K image quality. The CJ12ex4.3B portable broadcast lens is scheduled to be available in December.

Wilkinson Cameras have launched a competition to win the latest Sigma 24mm f1.4 DF HSM I Art lens worth £699. To enter, all you have to do is visit Wilkinson Cameras' Facebook page and answer a simple question.One lucky winner will be taking home this Sigma lens, in their choice of either Canon or Nikon fit. Two runners up will win a year’s free membership to The Guild of Photographers, each worth up to £120 each.

Nikon have postponed the launch of their new AF-S Nikkor 24-70mm f/2.8E ED VR lens. Originally planned for an August 27 release, the new image stabilised full-frame standard zoom is now expected to hit the shelves in October 2015. Offering up to four stops of image stabilisation, the Nikon AF-S Nikkor 24-70mm f/2.8E ED VR is constructed of 20 elements arranged in 16 groups - including a number of aspherical and ED glass elements as well as a new ASP/ED element - and features an iris diaphragm with 9 rounded aperture blades. Nikon's exclusive nano crystal coating is also employed to reduce flare and ghosting. The lens has a minimum focus distance of 38cm and a maximum reproduction ratio of 1:3.6, and is equipped with a Silent Wave Motor for fast and quiet auto focus. The suggested retail price is £1,849.99 / €2,499.00 /$2,399.95.

Source: Nikon Japan via The Digital Picture

NYC-based fashion photographer Emily Soto has shot a series of photographs with the Lomography Petzval lens, which will be on display at the Lomography Gallery Store Soho from 20th August - 10th September. Soto is known for her unique style and professional aptitude and she is one of the top names requested by fashion editors.. Concurrent with her "Petzval Portraits" exhibition, she will discuss her work and experience using the New Petzval Art Lens in her work onThursday 27th August at 6pm. The Lomography Gallery Store Soho is located at 3 Newburgh Street, London, W1F 7RE.

This week we've been busy testing out the new Sony A7R II full-frame mirrorless camera with a variety of native lenses from Sony and Zeiss. We've published sample images from no less than 13 different lenses:

Sony A7R II with the Sony FE 16-35mm Sample Images

Sony A7R II with the Sony FE 24-70mm Sample Images

Sony A7R II with the Zeiss Batis 25mm Sample Images

Sony A7R II with the Sony FE 28mm Sample Images

Sony A7R II with the Sony FE 35mm f/2.8 Sample Images

Sony A7R II with the Sony FE 55mm Sample Images

Sony A7R II with the Sony FE 70-200mm Sample Images

Sony A7R II with the Zeiss Batis 85mm Sample Images

Sony A7R II with the Sony FE 90mm Sample Images

Sony A7R II with the Sony FE 28-70mm Sample Images

Sony A7R II with the Sony FE 35mm f/1.4 Sample Images

Sony A7R II with the Zeiss Loxia 35mm Sample Images

Sony A7R II with the Zeiss Loxia 50mm Sample Images

Most of these lenses were supplied by our friends at Hireacamera - they're definitely worth checking out if you want to hire or rent camera kit in the UK.

Samyang has announced a new line of professional video-cinema lenses. The Samyang Xeen range currently consists of three lenses in 24mm, 50mm, and 85mm focal lengths. On a Super 35 sensor, the lenses will give an equivalent view of 35mm, 75mm, and 155mm, which are focal lengths that are commonly used in a variety of cinema and video productions. Three more lenses are planned for release next year for a complete set of six lenses. All Xeen lenses feature a maximum aperture of T1.5, Multi-Nano-Coatings and "outstanding resolving power," and all of them are available in 5 fittings: Canon, Nikon, Sony E, Micro Four Thirds and PL- Each lens has an RRP of £1,600.

Tamron have just released the new 18-200mm F/3.5-6.3 Di II VC lens. Billed as the World's lightest superzoom lens in its class, the Tamron 18-200mm F/3.5-6.3 Di II VC weighs in at a mere 400 grams, allowing for greater portability than any of its predecessors. Featuring 16 elements in 14 groups, the 18-200mm VC uses an LD (Low Dispersion) lens element to minimise chromatic aberrations, and boasts the manufacturer's Vibration Compensation technology, which allows photographers to take sharp hand-held shots at shutter speeds that are critically slow for the focal length used. The suggested retaill price is £169.99 / $249.00.