AgfaPhoto Digital Film is to be launched at the PMA Show 2005. AgfaPhoto’s new rnage of memory cards, dubbed “Digital Film”, includes Secure Digital, Compact Flash, MultiMediaCard, Memory Stick and SmartMedia memory card formats, ranging from 64 MB to 1 GB in capacity depending on the particular format.

AgfaPhoto Press Release

AgfaPhoto launches storage media for digital cameras

Orlando, February 14, 2005 – At PMA 2005, AgfaPhoto is demonstrating a key element in its strategy for leveraging the boom in digital photography, and introduced a diverse family of flash memory cards for digital cameras called “Digital Film”.

“Our new Digital Film offerings are the latest step in our evolution as a leader in the worldwide digital photography marketplace,” said Bing Liem, President and CEO, AgfaPhoto North America. “They build on our solid reputation and long expertise as a provider of advanced digital lab equipment by extending our product strategy to now include digital image capture solutions.”

AgfaPhoto’s Digital Film product line provides retailers with highest-quality offerings for the most commonly used types of memory card. The Secure Digital Card and Compact Flash Card offer super-fast and robust versions of today’s most popular cards, as well as MultiMediaCard, Memory Stick and SmartMedia Card types. Depending on card type, these products will be available with memory capacities ranging from 64 MB to 1 GB. The product line will be rounded off by the AgfaPhoto USB Stick 2.0. AgfaPhoto’s new memory cards are compatible with all commonly used digital cameras, and also with other devices such as hand-held PCs or digital camcorders.

In its marketing strategy for the Digital Film product line, AgfaPhoto will present the memory cards using packaging and in-store displays with a unique pictorial design that recalls analog film packaging familiar to consumers. The product line packaging and promotion will also consistently reflect AgfaPhoto’s widely recognized concept of “Pictures of Happiness”. A color code will make it easier for consumers to distinguish between the different types of card. For instance, blue will stand for the Secure Digital Cards and green for the Compact Flash Cards.

With the addition of this new product line, imaging specialist AgfaPhoto will be offering an even fuller, complete range of image capturing media under the umbrella of the strong brand: from classical film and single-use cameras (SUCs), all the way to Digital Film.