3 Megapixel Digital Camera Wins for Best Quality and Color Accuracy

Orlando, FL, February 21, 2005 - Concord Camera Corp. (“Concord”) (Nasdaq:LENSE), a leader in award-winning, high-quality, affordably-priced cameras, announced today at the Photo Marketing Association Trade Show & Exposition (PMA) that the Concord 3346z 3 Megapixel point & shoot digital camera has won the coveted DIMA Shoot-Out for “Best Digital Camera under $100.”

In its 9th year, the DIMA Digital Camera Shoot-out is judged by a panel of experts prior to PMA. These experts vote on digital camera entries, reviewing the overall quality and accuracy of color of the digital prints as compared to the samples of fabrics that were worn by studio models during shooting. The DIMA Shoot-Out was designed in such a way as to replicate the environment and applications in which digital cameras are typically used. Within that environment, DIMA attempts to push the cameras to their natural limits.

“We are extremely pleased to be honored by DIMA,” said Jeff Mandell, VP of Worldwide Marketing. “It means a lot to all of our dedicated employees around the world to win an industry award like this. Going forward, we will continue to strive to deliver great, easy-to-use products at popular prices.”

Concord 3346z Wins Shoot-Out
Priced at $99.99, the Concord 3346z is perfect for the first-time buyer. The camera features a 3.1 Megapixel CMOS sensor, 3X optical/4X digital zoom (for total 12x zoom), 6MB internal memory, SD card slot for unlimited photo-taking possibilities. The seven pre-set scene modes make quality picture taking easy no matter the situation, and the AF assist lamp will lock in the focus even in the darkest conditions. With additional cool features, such as continuous shooting and AVI video mode, the consumer has everything needed to get started in digital photography—all at a remarkably low price of $99.
 
About DIMA
The Digital Imaging Marketing Association, a section of Photo Marketing Association International, is committed to exploring emerging technologies, marketing and business innovations throughout the global imaging industry and envisioning potential for its members. This is accomplished through education, forums and networking activities, raising standards and sharing best practices.

About Concord Camera Corp.
Concord Camera Corp., through its subsidiaries, is a global producer of popularly priced, digital, 35mm traditional and single use cameras. Concord markets its cameras under the trademarks POLAROID, CONCORD, CONCORD EYE Q and JENOPTIK. Concord sells and markets its camera products worldwide through direct sales offices in the United States, Canada, Germany, Hong Kong, the Peoples Republic of China, the United Kingdom, Japan and France and through independent sales agents. The Polaroid trademark is owned by Polaroid Corporation and is used by Concord under license from Polaroid. CONCORD and CONCORD EYE Q are trademarks and/or registered trademarks of Concord Camera Corp. in the United States and/or other countries. The JENOPTIK trademark is owned by Jenoptik AG and is used by Concord under license from Jenoptik AG. Learn more about Concord Camera Corp. at www.concord-camera.com.