CES 2007: The new Fujifilm FinePix A800 and Fujifilm FinePix A610 cameras feature Fujifilm’s Super CCD HR and RP Processor together for the first time in the FinePix A series. The Fujifilm A610 and Fujifilm A800 will be available from late February 2007 in the UK, and pricing and stockists will be announced nearer to the date of retail launch. In the USA, the FinePix A610 and FinePix A800 will debut in March 2007 with retail prices of $129 and $179, respectively.

Fujifilm UK Press Release

Fujifilm today announced two new additions to its entry-level A series, the Fujifilm FinePix A610 and Fujifilm FinePix A800. In a first for Fujifilm’s A series, both cameras feature the company’s proprietary Super CCD HR sensor and RP (Real Photo) Processor together, making it possible to capture sharp images and more detail, with less noise. Fujifilm’s ‘Real Photo Technology’ cameras combine lens, CCD and processor, optimised to work together for best results. In another first for Fujifilm’s FinePix cameras, both the Fujifilm A610 and Fujifilm A800 feature a dual memory card slot, which accepts not only Fujifilm’s traditional xD-Picture Card(tm) but also the popular Secure Digital (SD) card format.

Fujifilm’s A series cameras are easy to use, with an intuitive button layout and straightforward access menus. They are a good investment for families who want a reliable, affordable take-anywhere camera that everyone can use, which captures great photos with minimum fuss.

The FinePix A800 features 8.3 megapixels, selectable sensitivity up to ISO 800 and a 3x optical zoom, whilst the FinePix A610 couples 6.1 megapixels and selectable sensitivity up to ISO 400 with a 3x optical zoom.

Users will immediately appreciate the benefits of Fujifilm’s Super CCD sensor. The increased surface area means it is more sensitive to light, enabling faster shutter speeds to help reduce image blur and the need for flash when taking photos in lower light. When extra illumination is required, Fujifilm’s Intelligent Flash system analyses the subject and sets power output accordingly. This overcomes the traditional problem of flooding the foreground with harsh light, leaving subjects in the frame looking ‘ghostly’ and the background in darkness.

Multiple scene modes make it possible for everyone to take first-rate photos in a range of situations. The new Baby mode is ideal for parents, ensuring babies’ skin tones are reproduced naturally. Sports mode means action shots will suffer from less blur. The FinePix A800 also features a newly designed mode dial, so that users can quickly select scene position modes using just their thumb.

Framing and reviewing photographs is made easy thanks to a large 2.5” LCD monitor, with an anti-reflective coating to prevent glare when shooting in bright daylight.

Both cameras are powered by two AA-size batteries.

Adrian Clarke, Fujifilm’s Director of Photo Products, said: “These cameras significantly bolster Fujifilm’s A series, and for the first time, introduce technology from our higher-end cameras to our entry level models, demonstrating our commitment to first time users. The FinePix A610 and FinePix A800 are very affordable cameras, offering reliability, ease of use and great results, ideal for anyone starting out in digital photography.”

FinePix A610 features at a glance

*6.3-megapixel
*High-performance Super CCD
*3x optical zoom
*2.5-inch LCD monitor
*Selectable sensitivity up to ISO 400
*10MB internal memory permits shooting without a media card *Power source 2x AA-size alkaline (included)/2x AA-size Ni-MH (optional) and AC Power Adapter AC-3VX (optional) *QVGA movie capture of 30 frames per second (without sound)
*14 selectable scene positions

FinePix A800 features at a glance

*8.3-megapixel
*High-performance Super CCD
*3x optical zoom
*2.5-inch LCD monitor
*Selectable sensitivity up to ISO 800
*10MB internal memory permits shooting without a media card *Power source 2x AA-size alkaline (included)/ 2x AA-size Ni-MH(Optional) and AC Power Adapter AC-3VX(Optional) *QVGA movie capture of 30 frames per second with Monaural sound (AVI format)
*14 selectable scene positions

For information about Fujifilm and its products, please visit: www.fujifilm.co.uk or call 0870 084 1310

About Fujifilm
Fujifilm is a global leader in imaging technology, products and services including digital cameras, photofinishing, digital storage and recording media, consumer and professional film, motion picture film, professional video, printing systems, medical imaging, office technology, flat panel displays and graphic arts. The company employs more than 73,000 people worldwide, with 178 subsidiaries stretching across four continents.

Uniquely placed to be a market leader in digital imaging, Fujifilm develops and manufactures its own sensors, lenses and processing technology.  In addition to its production plants and R&D operations in Japan, the company has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and CTP printing plates, and has further factories in Brazil and China. It has a global turnover in excess of £13 billion.

In the UK, Fujifilm has been supplying the imaging, printing and graphics industries, as well as consumers, professional and enthusiast photographers, with high quality, innovative products and services for over 25 years.  Fujifilm UK currently employs more than 450 people and has become one of the country’s most popular photographic and imaging brands.

© 2007, Fujifilm (UK) Ltd.  Specifications are subject to change.

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