The new GE E1055W camera offers 10 megapixels, wide-angle 5x zoom lens and a 3-inch LCD screen. Advanced features include face, blink and smile detection, in-camera panoramic stitching, image stabilisation, red-eye removal and a movie recording capability. The 22.5mm slim, lightweight aluminium body and sleek, stylish and intuitive design ensure the camera is attractive, practical and easy to carry. The GE E1055W will be available in silver, black and red, price and release date to be confirmed.

GE Press Release

Launch of the GE E1055W digital camera

General Imaging, designer and manufacturer of GE branded digital cameras, announced today the arrival of its latest ?E’ series model.

The new E1055W is an attractively designed camera that boasts advanced features as standard and some exciting in-camera functions. With 10.1 mega pixels and an extra large 3 inch high resolution LCD screen and aspheric all-glass lens, the E1055W offers everything you need for the perfect image. Advanced features include blink and smile detection, in-camera panoramic stitching and a movie recording capability, making it an impressive new addition to the range. Other standard features include face detection, image stabilisation and red-eye removal.

The 28mm (35mm equivalent) wide angle lens combined with a 5 x optical zoom and 4.5 x digital zoom gives great versatility and excellent results for both close-ups and wide group shots.

The on-screen instructions and function symbols are so simple and easy to follow making it an ideal choice for a photography novice and also a wise choice for those people who expect a better quality picture.

What’s more, the E1055W’s design is just as advanced as the camera’s functions. The 22.5mm slim, lightweight aluminium body and sleek, stylish and intuitive design ensure the camera is attractive, practical and easy to carry.

All GE digital cameras include the following advanced features as standard:
-In camera panorama mode, which allows you to merge three photos to create one wide panoramic shot - ideal for capturing breathtaking views or big groups of people.
-Face, Blink and Smile detection functions, these features will make sure you get fantastic pictures of family and friends -Face detection - The camera detects faces in a scene and then automatically focuses and optimizes exposure for them. The Smile detection feature cleverly waits for the subject to smile before taking the picture whilst Blink detection warns you if someone in the picture has blinked.
-14 scene modes such as night, landscape, portrait and sunset.
-Image stabilisation - automatically orcomes shaking or blurring caused by hand movement, helping you take clearer, sharper pictures.
- In camera red eye removal - provides users a tool to remove the appearance of red eyes in subjects, which sometimes occurs when pictures are taken using flash.
- Rechargeable lithium-ion battery
-Slim body styling
-Auto-adjust Brightness - Standard on many of our cameras, Auto Adjust Brightness automatically adjusts the camera’s LCD viewing screen to the existing lighting conditions. As the ambient lighting becomes stronger, the camera will adjust it so you can frame your picture properly
-The 22.5mm slim, lightweight aluminium body and sleek, stylish and intuitive design ensure the camera is attractive, practical and easy to carry.

General Imaging has the worldwide, exclusive licence to design, manufacture and distribute digital cameras under the GE brand name. Heading up the European team is Katsuhiko Watanabe, a veteran of the Photo industry with over thirty years experience in many companies including Polaroid, Tokina and Hoya. Commercial Director for Europe is Gary Banks, who says: We recognise that in order to be successful, our cameras need to offer something for all the links in the chain: distributors, retailers and finally the consumer. All of these have a choice, and we need to give each of them a reason to select our product over some very intense competition.”

The GE digital camera proposition fits this brief and ensures that all parties are well catered for. In addition, with features such as the panorama stitching there are opportunities for retailers to sell other services to consumers - and to get them back to the store. Selling panorama prints, special frames and enlargements means repeat visits.

The full GE Digital Camera range:
A735/A835/A1030: Entry level digital cameras with a host of great features
7 / 8 / 10 mega pixels, 3x optical zoom, 4.5x digital zoom, 2.5 inch LCD

E840s: Slim and perfectly designed, a best in class model
8 mega pixels, 4x optical zoom, 4.5x digital zoom, 2.7 inch LCD

E1035: High performance - great design
10 mega pixels, 3x optical zoom, 4.5x digital zoom, 2.7 inch LCD

E1050TW: Versatile and sophisticated with HDMI Connectivity
5x optical wide angle zoom, 3’’ touch-screen LCD technology, 10 mega pixels, 4.5x digital zoom

E1055W: attractively designed with 10.1 mega pixels and an extra large 3 inch high resolution LCD screen and aspheric all-glass lens

E1235: High technology and performance
12 mega pixels, 3x optical zoom, 4.5x digital zoom, 2.7 inch LCD

G2: Refined style and spectacular design - one of the slimmest and lightest cameras on the market
8 mega pixels, 4x optical zoom, 4.5x digital zoom, 2.7 inch LCD

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