PMA 2007: The new HP R837 digital camera can remove blemishes from faces, such as a spot, mole or scar, and includes pet-eye fix, which removes the glowing effect caused by pets’ eyes. The R837 offers a 7.2 megapixel sensor, 3x optical zoom lens and large 3 inch LCD screen. HP’s new camera has a distinctive curved body and vertically sliding lens cover. The HP R837 has an estimated price of €229.99, availability to be confirmed.

HP UK Press Release

The Camera that Fixes Photos For You

Remove blemishes, slim down subjects and even fix glowing pets’ eyes with new HP digital camera

London, UK, 8 March, 2006 - HP today announced the HP Photosmart R837 digital camera - a camera that can touch up photos in an instant without having to connect to a photo editing programme, or even a PC.

The HP Photosmart R837 digital camera comes with a new set of HP Design Gallery features which include a tool for removing blemishes from the subject’s face. Now you can zone in on any blemish such as a spot, mole or scar and instantly remove it.  Achieve the kind of effects that are normally only possible with sophisticated photo editing tools right in the camera.

The touch-up feature joins the now legendary slimming tool, which automatically takes pounds off subjects for instantly glamorous photos. Also new for 2007 is pet-eye fix – a version of HP’s red eye removal which removes the glowing effect caused by pets’ eyes, leaving cats and dogs looking cute and cuddly rather than demonic.

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The features are all contained within a powerful but affordable 7.2-megapixel camera with large, bright 7.6cm (3-inch) screen that can be viewed equally well indoors and out. The camera includes 24x total zoom, including 3x optical zoom, for sharp, detailed pictures that can be blown up to poster size. The camera is housed in a smooth, curved, compact metal casing that slips easily into a pocket.

HP’s new digital cameras are making it even easier to prepare your photos for their final destination – whether they’re to be printed, stored or shared. HP’s Photosmart Express software now contains tagging, so you can earmark the photos you want to keep, categorise and send, right in the camera. Then, when you download the photos to a PC, they’re already sorted and ready to send or store. Email them straight away if you want to, save for later or instantly order prints from HP’s on-line photo sharing service Snapfish(1).

The HP Photosmart R837 digital camera comes with advanced features including:

7.2-megapixels for beautiful prints and enlargements up to poster size.
Zoom for dramatic, close-up shots, using 24x total zoom - 3x internal optical zoom lens, 8x digital.
Big, 7.6cm (3-inch) image display for framing and viewing photos and menus – indoors or out.
First HP digital camera to offer HP touch-up for the removal of blemishes.
HP steady photo anti-shake feature helps to prevent blurred photos in lower light accounting for hand shake and moving subjects.
Enjoy quick photo organisation for easy sharing – simply tag your photos using in-camera menus.
32MB internal memory, or expand the camera’s memory using an optional SD memory card(2) and never miss a shot.
High-quality VGA video with audio shoots at 24 frames per second.

Pricing and Availability
Estimated street price €229.99. Price stated is EMEA Manufacturer’s Recommended Selling Price (MRSP) including VAT and is subject to change – actual price may vary by country.

About HP
HP focuses on simplifying technology experiences for all of its customers – from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing and IT infrastructure, HP is among the world’s largest IT companies, with revenue totalling $91.7 billion for the four fiscal quarters ended Oct. 31, 2006. More information about HP (NYSE, Nasdaq: HPQ) is available at www.hp.com.

1 Snapfish availability varies by region.
2 SD memory card not included. Please purchase separately.

(C) 2006 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

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