PMA 2007: The Olympus mju 770 SW digital camera is a new addition to their shockproof range of digicams. The Olympus 770 SW can survive falls from up to 1.5m, is waterproof to 10m depths, as well as being freezeproof to -10 degrees Celsius. It can also withstands loads up to a staggering 100kg. Available in three colours, Dark Blue, Titanium Grey, Mocca Brown, the 7.1 megapixel Olympus Mju 770 SW will hit the shelves in March 2007 at around £300.

Olympus Press Release

Hamburg, 25 January 2007 – A camera that’s made to photograph your life should be tough enough to survive it. That’s why the striking µ 770 SW accepts no limits: It’s shockproof* against falls from up to 1.5m, waterproof to 10m depths, as well as being freezeproof to -10 degrees Celsius. Believe it or not, this Olympus µ is even crushproof – withstanding loads up to a staggering 100kg! Its trim metal body won’t buckle under the pressures of everyday life: Like forgetting to remove it from a trouser pocket before sitting down – not to mention keeping up with extreme sporting pursuits or anything else an active lifestyle can throw at it. Explore the endless depths of tough photography with the chic and extremely durable µ 770 SW, available in three expressive colours: Dark Blue, Titanium Grey, Mocca Brown.

The beauty of freedom
The 7.1 Megapixel µ 770 SW gives users a sense of freedom never before seen in a camera of this class. Its eye-catching, metal body is waterproof to 10m, shockproof* against falls from up to 1.5m, and freezeproof to -10 degrees Celsius – all without the need for an extra case. This head-turner is even crushproof so that it will withstand loads of 100kg. Its extraordinary toughness lets it go much further than conventional cameras and is sure to bring a smile onto the face of every active photographer. Whether trekking over tough terrain on a mountain bike or diving deep below the sea’s surface, pictures can be taken with complete freedom and ease. Further flexibility is afforded through the 3x zoom lens (38-114mm on a 35mm camera, 1:3.5-5.0). It employs a special inner-folded light path design which means no parts protrude that might get bumped or broken – freeing the photographer to focus on the shot and not worry about the camera. The sky’s the limit on a journey with the sleek and tough Olympus µ 770 SW.

Do more with less light
Because BrightCapture Technology increases light sensitivity for shooting and dramatically boosts contrasts on the 6.4cm HyperCrystal LCD, better photo results in low light are a reality. The technology is applied in various scene modes (including Candle and Available Light) making it easier to frame and capture atmospheric shots with less need for the flash. In addition, to defend against unwanted blur, high ISO levels (up to 1600) are available to allow the use of faster shutter speeds, while retaining the necessary image brightness. And a built-in one-touch light provides added support, making it possible to find subjects in dark situations – such as when exploring a hidden reef under water.

So solid, yet so simple
The µ 770 SW isn’t only designed to withstand the bumps and thumps of everyday life: Beautifully simple handling makes picture-taking a breeze in practically any situation. With scene modes for 25 various shooting conditions – including four underwater modes – it’s no problem finding the perfect setting on land or beneath the water’s surface. The intuitive user interface is refreshingly easy to use and available in 25 different languages. And with internal memory plus an xD-Picture Card slot, there’s always room to expand storage for additional pictures and video. To go even deeper, the special underwater case PT-035 will be optionally available – allowing photographers to explore the fascinating world underwater up to 40m.

The Olympus µ 770 SW goes anywhere you do. This elegant water, shock*, freeze and crush proof camera will hit the shelves in March 2007.

The Olympus µ 770 SW main features:

  * Waterproof to 10m
  * Shockproof* (equivalent to falls from 1.5m)
  * Crush proof against loads of up to 100kg
  * Freezeproof to -10°C
  * 7.1 Megapixels
  * Metal body in three colours: Dark Blue, Titanium Grey, Mocca Brown
  * BrightCapture Technology for better low light photography – even for underwater scene modes
  * 6.4cm/2.5” HyperCrystal LCD with 230,000 pixels
  * 3x optical zoom 38-114mm (equiv. on a 35mm camera) 1:3.5-5.0, with optical folded light path and water-repellent lens coating
  * One-touch light
  * 25 scene modes including 4 underwater modes
  * On-screen water pressure gauge
  * Movie function with sound
  * Internal memory plus xD-Picture Card slot
  * 25 languages on board
  * Supplied with Olympus Master Software and LI-42B plus charger
  * Underwater case PT-035 (waterproof to 40m) will be available

* according to MIL standards

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