PMA 2006: The Vivitar ViviCam X60 is announced today, proving that the megapixel race isn’t over yet. 10 megapixels, 2.8 inch LCD, 6x optical zoom lens, available in Q2/3 2006.

Vivitar Press Release

Oxnard, California–(February 13, 2006) – Vivitar today announced the launch of the new ViviCam X60, their new 10MP digital camera. According to Alan Tsao, Vivitar’s Vice President of Sales and Marketing, “The ViviCam X60 and the ViviCam X30 represent the epitome of Vivitar engineering for truly extraordinary photography. The ViviCam X60 provides the photographer with a 6x optical and an 8x digital zoom enabling the user to photograph subjects at great distances while keeping the image sharp and clear. The camera has a huge 2.8” color LTPS screen for easy viewing indoors or outdoors on the sunniest of days.”

“In addition to very high resolution stills, this camera captures movie clips at 640 x 480 @ 30fps allowing the photographer to become a videographer at will.”

“Our market research,” Alan continued, “confirmed what the serious photographer was looking for in a serious camera – ease of use with sophisticated capability.  This camera meets those needs and more.”

Key Product Specifications

Model ViviCam X60
Class 10MP
Resolution 3650 x 2736
Housing Metal
Lens Auto focus zoom
Zoom 6x optical; 8x digital
LCD Display 2.8” color LTPS
Internal Memory N/A
External Memory SD to 1GB (not included)
Flash Built-in 4 mode auto flash
Other PictBridge support
Power Lithium rechargeable
Availability Qtr.2/Qtr.3 2006

About Vivitar Corporation
Vivitar Corporation, a leading manufacturer of both digital and film cameras, hosts a complete line of photographic products including digital cameras, 35 mm zoom cameras, auto focus cameras, 35 mm SLR cameras, manual and automatic lenses, flashes, binoculars, projectors, and camera accessories.

Vivitar has an extensive line of affordable digital cameras ranging from entry-level VGA cameras to ten-megapixel digital cameras with zoom optics. The ViviCam series of digital cameras is one of the broadest product lines of digital cameras on the market today spanning the spectrum of interest from novice through serious-amateur digital photographer. The Vivitar digital camera line is constructed on the premise of value and quality.

Recently, Vivitar signed an agreement with Kodak to market Kodak re-loadable film cameras and batteries in the United States. Camera features vary from basic point and shoot to various focal lengths desired by consumers.

Vivitar Corporation is based in the United States with offices in Hong Kong, UK, France, and Canada. Vivitar products are distributed worldwide through a wide-variety of stores, merchants, and dealers. Vivitar products are found in specialty stores, photo stores, mass merchants, drug store chains, warehouse super-stores and on-line.

Contact Information: 520 Graves Avenue, Oxnard, CA 93030, USA. For information, please visit our Web site at www.vivitar.com or phone us at 805-988-0463.