Express Digital Press Release 08/09/04

EXPRESS DIGITAL’S PHOTOREFLECT.COM SITE FOR PRO PHOTOGRAPHERS REACHES 13,000 STOREFRONTS

Compelling Photos Attract 850,000 Unique Visitors per Month

PhotoReflect.com Grows 50% a Year
Storefronts Gross Over $1 Million Per Month for Pro Photographers

ENGLEWOOD,  CO - September 8, 2004 - Express Digital, the leading provider of digital imaging software, e-commerce and lab solutions to professional photography businesses, today announced that its PhotoReflect.com site for pro photographers www.photoreflect.com has hit a high of 13,000 professional photographer online storefronts, reflecting the growing International market for online photo services for pro photographers.? PhotoReflect.com continues to grow rapidly, adding more than 1,400 new storefronts each quarter and showing more than a 50% growth year over year.
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Express Digital pioneered the on-line professional photography marketplace with its creation of PhotoReflect.com in 2000.? PhotoReflect.com is the Internet storefront of choice for the professional photographer.? It is a simple and affordable digital solution that allows the photographer to create new revenue streams and grow their business.?
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Ranked as high as second (below Yahoo! Photos) and always in top 10 according to the Google? web ranking for photo sharing and e-commerce sites, PhotoReflect.com has 13,000 professional photographer storefronts, which combine to attract over 850,000 unique visitors per month.  These visitors consist mainly of the household?s primary photo buying decision maker (females between the ages of 18 to 45).  In addition, the second largest group of unique visitors are tweens and teenagers who have had their photos taken at an event or portrait session.  PhotoReflect.com storefronts average 1.9 visits per unique visitor and generates over $1 million in gross revenues per month.

Express Digital charges an 18% e-commerce transaction fee per order, processes the payment on behalf of the photographer and remits the net amount to the photographer by check every two weeks.  This year, Express Digital will process over $13 million in gross transactions through PhotoReflect.com. 

PhotoReflect.com is a technology solution that has, up to this point been purposely absent of any advertising.  In addition, the content is always being updated, providing a perpetual compelling reason to revisit the site to see what new pictures have been posted.  With over 55 million active photos currently being hosted, and with an additional 350 thousand uploaded by professional photographers every day,  this compelling content continues to grow.  Approximately 60% of the photos are sports and event related (youth soccer, corporate parties, races, etc.), 35% of the photos are portrait and wedding related (baby portraits, weddings, family portraits,  etc.) and 5% of the photos are school related (picture day, graduations,  pre-school portraits, etc.)

?PhotoReflect.com has changed the way professional photographers do business,? said Graham McFarland, President and CEO of Express Digital. ?Our PhotoReflect.com site and underlying technology is empowering the digital photographer and enhancing the professional photography buying experience for the consumer.?

For more information on PhotoReflect.com, see the web site at: www.photoreflect.com.  For info on Express Digital, go to: www.expressdigital.com. 

About Express Digital
Founded in 1994, Express Digital builds award-winning software solutions for the professional photographic industry, including integrated workflow, e-commerce and fulfillment connectivity applications. Its open architecture software solutions enable those engaged in the business of photography to maximize profits using digital technologies. With offices in Denver and Austin, Express Digital customers include independent photographers,  corporate studios, retail mini-labs, professional labs and manufacturers.