Hasselblad have knocked a whopping £2000 off the price of the Hasselblad X1D-50c mirrorless medium-format camera. The offer is apparently only valid for orders taken at The Photography Show in Birmingham, making it by far the biggest show discount, but a quick Google reveals that retailer Robert White are also currently offering the same price of £6,388 for online orders, so it may be that the new lower price will continue after the show closes today.

The Fujifilm GFX 50s retails for £5999 in the UK, so for the first time these medium format mirrorless cameras are priced in the same ball-park...

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