20 New Canon Digital Compact Cameras in 2004!
Canon Japan have today said in a statement to Reuters that they plan to introduce no less than 20 new digital cameras during 2004, in a bid to capture 25% of the market. Canon anticipates shipping “at least” 12.5 million compact digital cameras in 2004, a jump of nearly 50 percent from the 8.5 million it estimates for the current year. Those figures do not include Digital SLR sales.
“Takashi Oshiyama, head of Canon’s digital imaging business group, told Reuters in an interview that his firm’s long history building cameras would give it the upper hand against its rivals, many of which have only been making cameras for a few years.
“We have a 67-year history making cameras and there is still lots of technology gathered over that time stored away in the shed,” Oshiyama said at Canon’s headquarters in Tokyo.”
I’m not exactly sure what Canon have locked away in the shed (!), but 2004 is certainly building up to be an exciting and eventful year for digital cameras.