Fujifilm UK Press Release

Read it and weep!  New memory card readers from Fujifilm give their rivals the blues

New media card readers feature multiple format support, USB 2.0 connection for fast data transfer, and cool translucent design - with blue LEDs!

Fujifilm, the market leader in memory cards for digital devices, today announces four new media card readers, all characterised by their high performance, stylish design and ease-of-use.  The readers are named as follows:

* DCR2-161: multi-format USB 2.0 card reader (16 types) and 3 port USB 2.0 hub - £34.99 inc VAT
* DCR2-XD: USB 2.0 reader for xD-Picture Cards(tm)  - £12.99 inc VAT
* DCR2-71: multi-format USB 2.0 memory card reader (7 types: Secure Digital(tm), MiniSD(tm), MultiMedia(tm), RS-MMC(tm), MMCmobile(tm), MMCplus(tm), TransFlash(tm)) - £12.99 inc VAT
* DCR2-MS: multi-format USB 2.0 memory card reader (4 types: Memory Stick(tm), Memory Stick PRO(tm), Memory Stick Duo(tm), Memory Stick PRO Duo(tm)) - £12.99 inc VAT

Each reader is capable of incredibly quick data transfer speeds of up to 480Mbps via a plug-and-play*, USB 2.0 connection.  The devices also feature a futuristic blue LED that lights up when they are in use.

The DCR2-161 is capable of reading 16 different memory card formats including SmartMedia(tm), CompactFlash(tm) types I&II and Microdrive(tm), as well as all the formats handled by the three other Fujifilm readers, and costs £34.99 (SRP inc VAT).  Despite measuring just 136mm x 67mm, it can also be used as a handy desktop USB 2.0 hub.  The DCR2-161 features three ultra-quick USB 2.0 connections to expand the functionality of a PC or Mac by enabling high-speed connections to a variety of other devices, such as digital cameras and PDAs. The device is also backwards compatible with USB version 1.1.

The versatility of the DCR2-161 media card reader reduces the need to scrabble around at the back of your PC plugging and unplugging connections. It also comes complete with a power supply if a connecting device requires more power than is provided by the USB port, making it a true all-in-one device for data transfer.

The new Fujifilm range includes the DCR2-xD, DCR2-71, and DCR2-MS mini readers, each costing £12.99 (SRP inc VAT).  The DCR2-XD is compatible with xD-Picture Cards(tm) and the
DCR2-71 with SD(tm), MiniSD(tm), Multimedia(tm), RS-MMC(tm), MMCmobile(tm), MMCplus(tm) and TransFlash(tm) card formats.  The DCR2-MS is designed for the Memory Stick(tm) range of media cards, comprising Memory Stick(tm), Memory Stick PRO(tm), Memory Stick DUO(tm) and the Memory Stick PRO Duo(tm).

Tania Payne, Product Manager at Fujifilm, said, “Not only are these media card readers attractively designed and eye-catching, but they have performance to match.  Their incredibly quick speeds and ease-of-use make them indispensable for anyone needing to download data in an efficient and hassle-free manner.”

The DCR2-xD, DCR2-71, DCR2-MS readers are available now from all Fujifilm stockists.  The DCR2-161 multi-card reader will be available from late November 2005.

System requirements
*Users of Windows 98 and Mac OS 8.6 to 9.2.2 will require additional drivers (supplied). Compatible with Windows 98, 98SE, ME, 2000, XP and Mac OS 8.6 to 9.2.2, X 10.1.2 to X 10.3. Product mass storage compliant.