Sony Europe Press Release

The European Imaging and Sound Association (EISA) has selected Sony Europe as the recipient of its EISA Award in five product categories. The awards span a broad diversity of digital age design concepts from consumer product design to internet-based streaming concepts. Media consumption patterns are evolving rapidly, so that passive linear TV viewing on a standard definition small screen TV will rapidly become antiquated. The ability for savvy consumers to develop sophisticated networks for capturing, storing and re-presenting digital media is reflected in the make-up of Sony’s award winning products. Sony’s EISA Awards for 2006-2007 include European Streaming Concept (Sony LocationFree TV, LF-PK1), European High-End Video Projector (VPL-VW100), European LCD TV (KDL-32V2000), European HDV Camcorder (HDR-HC3E HDV Camcorder) and European Consumer Camera (DSLR-A100 Digital-SLR Camera).

“We live in tremendously exciting times, when technology can liberate our lifestyles in ways that were unimaginable just a few years ago,” commented Fujio Nishida, President, Sony Europe. “From the early days of Walkman and PlayStation, we have nurtured a pioneering spirit within Sony which is strongly reflected in our new product design. It is enormously pleasing to win such a large number of EISA Awards, over such a broad diversity of product groups.”

In the tradition of EISA, the awards were presented after extensive consideration and discussion within the expert judging panels. “At Sony we are aware of the huge effort that is put into these awards by the judging panel made up from so
many leading journalists and experts in this field,”continued Fujio Nishida. “We are tremendously proud to accept these accolades and commit to extending our product and knowledge base for the benefit of consumers throughout Europe.”

The 2006 EISA Awards will be presented at a special Gala Event on 1 September 2006.