Along with the release of Adobe Photoshop Elements 8, Adobe also unveiled version 8 of its cosumer-oriented video editing software, Premiere Elements. The new version offers automated “smart” options that take the work out of video editing, easy-to-apply professional-quality effects, and a new Organiser to manage all media in one convenient location. Some of the intelligent features include SmartFix, which ensures that every clip looks its best by automatically fixing shaky footage and colour and lighting problems, Smart Trim, which identifies and helps users get rid of the least interesting, lowest-quality footage; and SmartMix, which seamlessly balances audio elements to give videos professional-quality sound throughout. Adobe Premiere Elements 8 is available for £65.93, excluding VAT.

Adobe Press Release

Adobe Debuts Premiere Elements 8

Create Impressive Movies Utilising Smart Technology

London — Sept. 23, 2009 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced Adobe® Premiere® Elements 8 software for Windows®, the newest version of the No. 1 selling consumer video-editing software.* This major release enables users to easily create incredible movies, offering automated “smart” options that take the work out of video editing, easy-to-apply professional-quality effects, and a new Organiser to manage all media in one convenient location.

“It’s become easier than ever to shoot video on the fly, but most people don’t realise it’s just as easy to take raw clips and turn them into a movie that will impress friends and family,” said Doug Mack, vice president and general manager of Consumer and Hosted Solutions at Adobe. “We want to take the intimidation factor out of video editing and empower users to get creative and personalise their videos. With the new Organiser and automated technology available in Premiere Elements 8, we created a dashboard full of features that will drive video projects forward in just a few simple clicks.”

Create Impressive Movies with Magic Utilising Smart Technology

Adobe Premiere Elements 8 offers users a new full-featured Organiser, a powerful media management hub for both video- and photo-related activities. It is now easier than ever for users to find, view and manage their media in one place. The Auto-Analyser automatically analyses and tags media so users can find the most interesting and highest quality content with ease. Users can also quickly tag footage while previewing it in full screen and automatically synch all their media across multiple computers.

In addition, Premiere Elements 8 offers new intelligent features that take the hard work out of video editing, making it simple to create impressive movies. SmartFix ensures that every clip looks its best by automatically fixing shaky footage and colour and lighting problems; Smart Trim identifies and helps users get rid of the least interesting, lowest quality footage; and SmartMix seamlessly balances audio elements to give videos professional-quality sound throughout.

Users can also make their videos stand out by applying fun, professional-quality effects. With new motion-tracking capabilities, users can add graphics, text and effects—such as thought bubbles and motion blur—that automatically follow a subject within a scene. New movie themes and greater customisation controls are available in InstantMovie, and video creations can be shared with new interactive Online Album templates or via YouTube, mobile devices, DVD and Blu-ray Disc.

Pricing and Availability

Adobe Premiere Elements 8 is available now at http://www.adobe.com/uk/, and also will be available soon at retail outlets such Amazon.com, Best Buy and Office Max. Premiere Elements 8 is available for £65.93 ex-VAT.

Information about other language versions, as well as pricing, upgrade and support policies for other countries is available at http://www.adobe.com/uk/products/premiereel/. For free training videos on Premiere Elements, visit Adobe TV at http://tv.adobe.com.

* Source: The NPD Group/Retail Tracking Service (January 2007 to March 2009) based on units sold in the Video and Photo Editing Categories. Combined units sold for Premiere Elements and Photoshop® Elements & Premiere Elements bundle (North America only).

About Adobe Systems Incorporated

Adobe revolutionises how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit http://www.adobe.com/uk/.

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