Adobe will be raising the UK pricing of its CS4 products from 1st July 2009. Blaming sharp fluctuations between UK and European exchange rates, the price increase will equate to a price rise of up to 10%. Photoshop CS4 will increase from £485 to £534 (ex VAT). To achieve a better balance, Adobe is reducing some Euorpenan prices of CS4 by up to 13%.

Adobe UK Press Release

From 1 July 2009, Adobe will be raising the GBP pricing of its CS4 products.

As you will be aware, since the launch of CS4 in September last year, the global economy has entered a state of unprecedented turmoil and one of the side effects of this has been sharp fluctuations between GBP/EUR exchange rates. This has resulted in significant differences in price between products in the two markets.

Adobe seeks to price consistently across Europe to the extent that circumstances and market conditions make this possible. The current economic environment and currency fluctuations have made this challenging. This change to the CS4 pricing is intended to realign the UK with other European countries.

The price increase will equate to a price rise of up to 10% on the Adobe Store, for example, Photoshop CS4 will increase from £485 to £534 (ex VAT). The harmonisation process is two-way, so to achieve better balance Adobe is reducing some EUR prices of CS4 by up to 13 per cent.

This approach is in line with similar price increases, which have taken place in the past on our Adobe Stores in Sweden and Norway, which were also caused by significant changes in the exchange rate between Swedish Kroner/Norwegian Kroner and the Euro.

As you can appreciate, this has been a difficult decision for us, but in the light of the above, we need to implement these changes.

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