Serif's professional image editing app for the Mac, Affinity Photo, is now available on the Mac App Store at a special introductory price of $39.99 / €39.99 / £29.99. Originally launched as a public beta in February, Affinity Photo (read review) offers raw image processing, PSD import and export, 16-bit-per-channel editing, colour management,camera lens and exposure corrections, accurate adjustments, live filter layers, high-end controls for channels and masks, advanced layer handling, and built-in frequency separation editing. “The performance of the product is what we are most proud of,” said Tony Brightman, head of Affinity development. “We take full advantage of all the latest... technologies like OpenGL, Grand Central Dispatch and Core Graphics. What this means to the user is whether it’s a 100 megapixel image or a complex composition with 1000s of layers, you can still pan and zoom at 60fps and see live views of all adjustments, brushes, blend modes and filters with no compromise." Do note that after 23 July 2015, the price will be raised to $49.99 / €49.99 / £39.99.

Serif Press Release

Affinity Photo for Mac Launches in the Mac App Store

5 years in the making, Affinity Photo redefines professional photo editing software for Mac

NOTTINGHAM, UK — July 09, 2015 — Serif is delighted to announce that its hotly-anticipated professional image editing app for the Mac, Affinity Photo, is now available on the Mac App Store at a special introductory price of only $39.99 / €39.99 / £29.99.

Affinity Photo is the second in an all-new suite of professional creative software for the Mac being developed by Serif. The first, Affinity Designer, was launched in October last year and has already achieved incredible success—culminating in receiving an Apple Design Award just last month. The company is now hoping to build on that success by setting its sights on the lucrative professional photo editing market.

“The whole ethos around the Affinity range is producing incredibly fast, sophisticated tools that are focused to provide a productive workflow for creative and photography professionals” said Ashley Hewson, Managing Director of Serif. “We want to create game changing products, and we believe that Affinity Photo truly is a revolutionary photo editor”.

Affinity Photo was originally launched as a public beta in February to great fanfare. Even at that point it was a blindingly fast and robust app including high-end capabilities such as RAW processing, PSD import and export, 16-bits per channel editing, and ICC colour management. Over 230,000 people downloaded that beta version, really helping Serif develop the product further in the last 5 months.

“One of the things we take really seriously is listening to our users,” said Tony Brightman, head of Affinity development. “The beta period has been invaluable to us and we’ve worked round the clock implementing the features and making the improvements the community has been asking for.”

The release version of the app features all the tools required for professional processing including camera lens and exposure corrections, accurate adjustments, live filter layers, high-end controls for channels and masks, advanced layer handling, and built-in frequency separation editing. But perhaps the most remarkable feature of the product is how fast it is — nearly everything in the app happens live, in real time, as you work.

“The performance of the product is what we are most proud of,” said Tony. “We take full advantage of all the latest Apple technologies like OpenGL, Grand Central Dispatch and Core Graphics. What this means to the user is whether it’s a 100 megapixel image or a complex composition with 1000s of layers, you can still pan and zoom at 60fps and see live views of all adjustments, brushes, blend modes and filters with no compromise. It’s this speed and depth of features which really makes Affinity Photo a joy to use, and sets it apart from anything else out there.”

Affinity Photo is available exclusively in the Mac App Store for the special launch price of $39.99 / €39.99 / £29.99 until 23rd July where it will revert to its normal price of $49.99 / €49.99 / £39.99 with no subscription.

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