Amazon has just  opened its new multi-million pound  fashion photography studio in London. At 46,000 sq ft, it  houses 22 individual photography bays, a large state-of-the-art editorial  suite, video editing facilities, a creative fashion library, and several offices. “Our aim is to make Amazon the best place to buy fashion online,” said  Sergio Bucher, Vice President of Amazon Fashion EU.  “The opening of our new fashion studio, in  the heart of one of the leading fashion capitals of the world, illustrates our  ambitions.” The new Amazon Fashion Photography Studio is situated on Geffrye  Street in Shoreditch.

Amazon Press Release

Amazon Opens Multi-Million Pound Fashion Photography Studio in London

 

  Suki Waterhouse announced as brand ambassador for Amazon Fashion  for Europe Autumn/Winter 15
  Sales of fashion products across Amazon’s European business  exceeded 30 million items during Q2

 London, July 23rd 2015: Today, Amazon officially opened its new multi-million pound  fashion photography studio in Shoreditch, London.  British actress Suki Waterhouse attended the  opening as the new brand ambassador of Amazon Fashion Europe for Autumn/Winter 2015.  Today's opening comes as customers  across Europe are increasingly choosing Amazon for their fashion shopping - Amazon revealed today that it has sold more than 30 million fashion products  across Europe in the last quarter alone (1st April - 30 June).  

“Our aim is to make Amazon the best place to buy fashion online,” said  Sergio Bucher, Vice President of Amazon Fashion EU.  “The opening of our new fashion studio, in  the heart of one of the leading fashion capitals of the world, illustrates our  ambitions.  We are committed to providing  a first class customer experience and our new studio will enable us to produce  more than half a million images a year as our fashion business continues to  grow.”

The new Amazon Fashion Photography Studio is one of the largest of  its kind in Europe. At 46,000 sq ft, it  houses 22 individual photography bays, a large state of the art editorial  suite, video editing facilities, a creative fashion library, and office space for Amazon’s growing team of fashion creatives.

“We are delighted to be working with fantastic talent such as  photographer Cass Bird, stylist Julia Sarr-Jamois, and Suki Waterhouse in our  first advertising campaign for Amazon Fashion Europe,” said Juliet Warkentin,  Director of Brand and Creative, Amazon Fashion EU. "We believe people  should express their individuality through fashion and embrace their personal  style.  We love Suki’s attitude to fashion."

Fashion is one of Amazon’s fastest growing categories and its  business is expanding rapidly across Europe with dedicated fashion stores on  its UK, France, Italy and Spain websites.   Last year Amazon added more than 100 new fashion brands to its  offering.  Amazon customers can browse  thousands of fashion products from specially curated stores for Clothing,  Shoes, Jewellery, and Watches - from brands including Hugo Boss, Gucci watches,  Emporio Armani, Calvin Klein, Tommy Hilfiger, 7ForAllMankind, American Retro,  Petite Bateau, Levi’s, and Lacoste.  Customers ordering  fashion items from Amazon benefit from its unlimited shelf space enabling  increased stock availability, free returns, and a wide range of convenient  delivery options including unlimited one-day delivery with Amazon Prime.

The new Amazon Fashion Photography Studio is situated on Geffrye  Street in Shoreditch, London.  The  building is leased from Transport for London, and has undergone six months of  restoration to be transformed into studio space.  35 new permanent roles have been created at  the studio and up to 75 will also be brought in to support seasonal demand.

This new studio is the latest investment by Amazon in London.  Amazon recently completed the move of its 2,000 corporate employees to three  offices in the capital. Construction of a new corporate office at Principal  Place in Shoreditch is underway and is scheduled to open in 2017. With the  opening of that building, Amazon will have total capacity for over 5,000  employees in London.

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