Artimi Wireless USB connectivity for next-generation digital cameras was showcased at this month’s PMA show. Wireless USB allows you to quickly and automatically download digital photos at speeds up to 480Mbps using WiMedia-based ultra-wideband (UWB) technology. “Next-generation digital cameras with this technology will allow consumers to quickly download and share all their photos in just seconds, without draining the battery or having to carry extra cables.” commented Colin Macnab, CEO of Artimi.

Artimi Showcases Wireless USB Digital Camera Technology at the Photo Marketing Association Show

Demonstration uses WiMedia-based Wireless USB for fast, easy photo downloads

LAS VEGAS, NV – PHOTO MARKETING ASSOCIATION (PMA) 2007 – March 8, 2007 – Artimi® Inc., developer of wireless semiconductors for portable Certified Wireless USB consumer electronics, is demonstrating Wireless USB connectivity for next-generation digital cameras this week at the Photo Marketing Association (PMA) 2007 International Convention and Trade Show in Las Vegas. Visitors can take high-resolution photos on the demonstration camera and immediately download them directly to a photo printer, computer or display monitor using Artimi’s embedded, high-speed Wireless USB standards-based technology. The demonstration will be held in Artimi’s booth #H157 at PMA 2007 in the Las Vegas Convention Center, South Hall from March 8-11, 2007.

Wireless USB allows consumers to quickly and automatically download digital photos, and other digital media content, for storing, printing or sharing—at speeds up to 480Mbps. Using WiMedia-based ultra-wideband (UWB) technology, Wireless USB is up to 90 times faster than WiFi-enabled cameras, and also faster than the wired USB cables most consumers use with their digital cameras today. This easy-to-use WiMedia-based UWB technology will also be used for next-generation Bluetooth. Bluetooth is already included in millions of mobile phone handsets that ship each year. Next-generation, high-speed Bluetooth wireless connectivity will let consumers easily share digital photos or video with friends directly from their mobile handsets.

“With Wireless USB, consumers don’t have to plug in and wait ten minutes or more to download their digital photos,” says Colin Macnab, CEO of Artimi. “Next-generation digital cameras with this technology will allow consumers to quickly download and share all their photos in just seconds, without draining the battery or having to carry extra cables. By developing low-power, high-throughput Wireless USB technology, Artimi is providing consumers ultra simple connectivity that is ideally suited for portable consumer electronics devices like digital cameras.”

Later this year, consumers will be able to purchase Wireless USB dongles and hubs to experience this high-speed wireless connectivity with their existing cameras, computers and printers. Digital cameras with embedded Wireless USB, similar to Artimi’s demonstration at PMA 2007, will be available during the first half of next year.

Artimi’s semiconductors and software have been integrated into a market-leading digital still camera (DSC) reference platform so manufacturers can bring Wireless USB-enabled cameras to market more quickly. Artimi provides support for both next-generation Bluetooth and Certified Wireless USB from the USB-IF in the same chip. The technology offers consumer electronics manufacturers maximum flexibility in product design and also delivers ease-of-use to consumers. In addition to the digital camera reference design, Artimi has other reference designs and development products available to help manufacturers reduce time to market for UWB-enabled consumer electronics products, such as cameras, printers and peripherals, personal media players and mobile handsets.

About Artimi
Artimi provides semiconductors, software and reference designs for high data rate wireless connectivity, including WiMedia®-based Certified Wireless USB from the USB-IF and next-generation Bluetooth®. Artimi’s products employ ultra-wideband (UWB) radio techniques to enable high-speed wireless bulk data transfer between portable consumer electronics products. Target devices include PCs and peripherals, digital cameras and camcorders, docking stations, wireless hubs, personal media players and mobile handsets. Artimi, founded in 2002, is headquartered in Santa Clara, California, with research and development in Cambridge, UK, and sales offices in Japan and Taiwan. www.artimi.com

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