The new ATP 2GB microSD flash card is aimed at mobile phones which offer MP3 playback, video recording, and higher megapixel photographic capabilities. ATP have also announced a 2Gb version of the Trio Professional Plus, which allows for compatibility and direct transferability of data with all three SD formats, plus a new microSD to MS PRO Duo Reader. ATP’s new 2GB microSD, SD Trio, and microSD to MS PRO Duo Reader are available immediately.

ATP Launches 2GB microSD and SD Trio Flash Memory Products

Doubling the Storage Capacity in ATP’s Award Winning SD Flash Solutions

Sunnyvale, CA (February 5, 2007) - ATP® Electronics Inc., a leading manufacturer of digital flash media products, is pleased to announce the launch and immediate availability of the 2GB microSD flash cards. In addition, also available will be the 2GB versions of ATP’s award-winning flash solution products: the SD Trio Professional, the SD Trio® Professional Plus, and the microSD to Memory Stick Pro Duo Reader.

The 2GB microSD is aimed to meet the demand of current and next generation multimedia featured handsets armed with MP3 playback, video recording, and higher megapixel photographic capabilities.  The 2GB microSD card can more than double the storage capacity of mobile content such as applications, games, ring-tones, and wallpapers that had previously been stored in smaller capacity microSD cards.

The Trio Professional Plus, recently awarded as a winner of the 2007 CES Innovations Award, is differentiated from other SD flash products on the market because it allows for compatibility and direct transferability of data with all three SD formats (microSD, miniSD, SD). It also includes a USB reader for the microSD card that is included in the package.  The advantages of this ‘all-in-one’ product are further enhanced and expanded with the introduction of the 2GB of the microSD.

“The 2GB microSD and SD Trio are milestone products that we are proud to introduce to the marketplace,” said Michael Plaksin, ATP Vice President of Flash Media Sales.  “People love the SD Trio Plus product because of its flexibility and convenience.  You can take a picture on your microSD camera-phone, backup your miniSD PDA, record video on your SD digital camcorder, and transfer all of it to your laptop with the same device.  With this inter-connectivity and broad consumer application and appeal, the market will naturally require a higher capacity product.  Our 2GB microSD was developed specifically to keep up with the expanding consumer demand.”

ATP’s new 2GB microSD, SD Trio, and microSD to MS PRO Duo Reader are available immediately and offer the same technologically advanced features as ATP’s complete flash card product line. They are water proof, dust resistant, ESD (electrostatic discharge) proof, and extreme temperature protection ranging from -40°F to 185°F.

The ATP microSD product line is also available in 1GB, 512MB, 256MB and 128MB. For more details please visit the ATP website at www.atpinc.com or email [email protected].

ATP and the ATP logo are registered trademarks of ATP Electronics, Inc.  All other brand or product names are trademarks or registered trademarks of their respective holders.

About ATP
Founded in 1991, ATP is a premier manufacturer of high performance and durable flash digital media solutions as well as top quality memory module products.  Using its unique SIP (System-In-Package) packaging technology, ATP differentiates itself from the competition by offering highly durable flash memory solutions.  In addition to high performance, ATP flash media products offer protection from water/moisture, dust, static discharge, and extreme temperatures.  High Speed, Weather Proof and Dependable Storage.  ATP’s latest flash products feature 2GB microSD, ProMax® 4GB SD High Capacity Class 6, ProMax 8GB and 4GB CF, ToughDrive® and ultra-slim Petito® USB 2.0 flash drives, and USB combo products.  For more information on ATP memory products, visit http://www.atpinc.com or email [email protected].

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