ATP Press Release

Sunnyvale, CA (October 23, 2006) – ATP Electronics® Inc., the industry leading manufacturer of flash media storage products, announced the release of a Class 6 ProMax® SD High Capacity (SDHCTM) 4GB memory card.  This SDHC card, strictly following SD Association (SDA) v2.00 specifications, has passed rigorous testings for Class 6 certification at a recent SDA interoperability session performed by major camera manufacturers, such as Panasonic, Canon, Nikon and Casio.  The Class 6 ProMax SDHC 4GB card maximizes the performances of newest models of high megapixel digital cameras such as Canon IXY 1000, PowerShot G7, A630/640,  Panasonic DMC/SDR/DMR series, Nikon CoolPix S5, S6, D80 and Casio Exilim Z and S series digital cameras.

“It is part of our ongoing commitment and support to the high-end photographic market to continuously offer and upgrade technologically advanced and innovative products,” said Michael Plaksin, ATP Vice President of Flash Media Sales.  “The ATP Class 6 ProMax SDHC 4GB card signifies our continued leadership in both quality and technology in bringing to market the best products created for professional grade use, yet available for everyone.”

The SDA v2.00 specifications were established to meet the growing demand for high-definition video and high-resolution image recording capabilities in many SD host devices. The new specification allows for capacity from 4GB up to 32GB.  The Association classifies 3 class speed rating – class 2, 4, 6 with minimum sustained data transfer speed rating of 2MB/sec, 4MB/sec, and 6MB/sec respectively.

Although both standard SD and SDHC cards look identical, SDHC cards are not backwards compatible with SD host devices.  To ensure compatibility, check with your device manufacturers and look for SDHC logo on SD-enabled devices.

ATP Class 6 ProMax SDHC 4GB card is reflective of the superior build quality tradition of all ATP products with durability features such as water and extreme temperature resistant. The card is available immediately to ATP worldwide customers.  For more details please visit ATP website at or email [email protected].

ATP and the ATP logo are trademarks of ATP Electronics Inc.  All other brand or product names are trademarks or registered trademarks of their respective holders.

About ATP
Founded in 1991, ATP is a premier manufacturer of high performance and durable flash digital media solutions as well as top quality memory module products.  Using its unique SIP (System-In-Package) packaging technology, ATP differentiates itself from the competition by offering highly durable flash memory solutions.  In addition to high performance, ATP flash media products offer protection from water/moisture, dust, static discharge, and extreme temperatures.  High Speed, Weather Proof and Dependable Storage.  ATP’s latest flash products feature 8GB and 4GB ProMax® CF, ToughDriveTM and ultra-slim PetitoTM USB 2.0 flash drives, 2GB ProMax SD, 2GB ProMax miniSD, and USB combo products.  For more information on ATP memory products, visit or email [email protected].