BenQ Press Release 27/09/04

BenQ Unveils Two Ultra-Slim Digital Cameras Equipped with Large-Sized LCD Screens

TAIPEI, TAIWAN, September 27, 2004 - BenQ today unveiled the ultra-slim and sleek 4 mega pixel CCD resolution DC E43 and 5 mega pixel CCD resolution DC E53 digital cameras, equipped with 3x optical zoom.  Measuring 24 mm in thickness, the new compact DC E53 and E43 digital cameras are BenQ’s first camera series equipped with 2+ inch LCD screens.

“Sporting a slim 24 mm casing and elegant design, the BenQ E43 and E53 will offer end-users a highly portable and stylish camera for enjoyment anywhere,” said William Wang, Vice-President and General Manager of the Imaging Network Business Group. “Also with the inclusion of spacious large-sized LCD screens, the BenQ E43 and E53 will further enhance the experience of taking and sharing pictures.”

Equipped with a 2.5-inch LTPS-LCD screen, the BenQ E53 digital camera provides a comfortable large-sized screen for viewing pictures and images.  Using 50% less power than standard TFT-LCD screens found on other cameras, TLPS-LCD screens provide better image delicacy and color saturation.

Featuring a simple and elegant design, the BenQ E53 and E43 is encased in a glossy and durable aluminum exterior.  Designed by BenQ’s Lifestyle Design Center, the BenQ DC E53 and E43 offer the perfect compliment of easy portability, stylish chic and great value.   

The BenQ DC E43 and E53 will be available in Taiwan, China, Europe, the Americas and select Southeast Asian markets in October.

Technical Specifications

Dimensions
88.5 x 54.5 x 24 mm

Weight
E53: 130 g
E43: 125 g

Image Sensor
E53: 5 megapixels effective CCD
E43: 4 megapixels effective CCD

LCD
E53: 2.5” Color LTPS-LCD
E43: 2.0” Color LTPS-LCD

Zoom
Optical: 3X Digital: 3.6X

Battery
Lithium-ion