Fujifilm USA has launched the “Best Photo Book Promotion Ideas Ever” contest for professional photo-finishers. The aim of the contest is to share their unique, persuasive ideas for promoting photo books in order to drive trial. Whether the idea was already the centerpiece of a successful retail photo book promotion or a new idea that has not yet been promoted, all entries are encouraged. The contest runs through 31 October. One Grand Prize winner will receive a cash award of $2,500, the first and second place winners will each receive $1,000.  The winners, as chosen by a panel of business and marketing experts, will be announced in early December.

Website: Official Contest Rules

Fujifilm Press Release

FUJIFILM REWARDS PHOTO BOOK PROMOTION IDEAS WITH NEW CONTEST

Enter for a Chance to Win $2,500 in “The Best Photo Book Promotion Ideas Ever!” Contest

Valhalla, N.Y., September 7, 2010 – FUJIFILM North America Corporation announces the “Best Photo Book Promotion Ideas Ever! Contest,” a competition looking for unique, attention-getting, and persuasive ideas for promoting photo books.  Professional photofinishers are encouraged to share their thoughts for a chance to win the $2,500 grand prize.  Whether the idea was already the centerpiece of a successful retail photo book promotion or a new idea that has not yet been promoted, all entries are encouraged.  The purpose is to share ideas within the industry to drive trial of photo books. The contest runs through October 31, 2010.  For complete details and entry form, go to www.PhotoBusinessBuilders.com.

Submissions will be evaluated for their potential to generate sales, creativity and how easily others can replicate the idea.  One Grand Prize winner will receive a cash award of $2,500, the first and second place winners will each receive $1,000.  The winners, as chosen by a panel of business and marketing experts, will be announced in early December.  Each winner will also receive public relations support to help promote their winning idea.

Fujifilm is sponsoring the contest to encourage professional photofinishers to focus on the photo book market, including developing innovative ways to educate and persuade potential customers to make their first photo book.

According to the “US Photo Merchandise End User Study” by InfoTrends, a digital imaging market research firm, almost 90% of the people who do create a photo book say that they are likely to make and purchase additional photo books in the future.

“Photo books are very appealing, but have not yet taken hold in the mass consumer market,” said Joellyn Gray, director of marketing, Imaging Division, FUJIFILM North America Corporation.  “The industry needs to move beyond price promotion to persuasive marketing ideas to build trial.  Once consumers make a book, they will create more. Photo books are a true win-win for the consumer and the photo industry.”

Visit the Fujifilm Business Builders website for complete contest details: http://photobusinessbuilders.com/contest-best-photo-book-promotion-ideas-ever/

About Fujifilm Business Builders

Fujifilm Business Builders is a service that is open to current Fujifilm business partners and to businesses that specialize in the printing of photos and photo specialty items.  Fujifilm Business Builders provides access to a variety of financial calculators and decision-making tools, profit-generating techniques, webinars on important industry topics, and actionable market research to help tap the growth opportunities in the photo printing businesses.  Find out more at www.photobusinessbuilders.com.

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation, consists of four operating divisions and two subsidiary companies. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film and the Graphic Systems Division supplies products and services to the printing industry. FUJIFILM Optical Devices U.S.A., Inc. is a provider of binoculars, and optical lenses for the closed circuit television, videography, cinematography, broadcast, and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 20 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2010, had global revenues of $23.5 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 93 yen to the dollar.

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