The British Journal of Photography (BJP) has been relaunched as a monthly title. The world’s longest running photography magazine now features a brilliant new look, new editorial sections, more in-depth analysis and greater space to showcase the stunning photographs that are a hallmark of the publication. “We believe that print magazines have a positive future, so when we began thinking about what we could deliver as a monthly, we decided to play to the strengths of print,” editor Simon Bainbridge says. “While many magazines are cutting costs and chasing readers that now have an allegedly shorter attention span, we are investing, rewarding them with a redesigned magazine that uses higher quality paper, has superior reproduction techniques and delivers more depth.” The new-look British Journal of Photography hits the newsstands on Wednesday, 3 March. The title is on sale the first Wednesday of every month, priced £6.99.

BJP Press Release

The world’s longest running photography magazine returns to its monthly roots and reveals brilliant new look

British Journal of Photography, the world’s longest running photography magazine, today unveils a brilliant new look, a raft of new editorial sections and a return to its monthly format after 153-year ‘blip’, making it the photographer’s must-have, iconic magazine.

The relaunch is backed by a £50,000 marketing campaign, which includes in-store newsstand promotion, an aggressive subscription drive programme and an increase in newsstand listings across the UK, Europe, North America and Australia.

British Journal of Photography editor Simon Bainbridge says:

“Once we decided that a monthly format would better serve our readers, with more in-depth analysis and greater space to showcase the stunning photographs we feature, we began to rethink everything about what a magazine for professional photographer should be.

We believe that print magazines have a positive future, so when we began thinking about what we could deliver as a monthly, we decided to play to the strengths of print. While many magazines are cutting costs and chasing readers that now have an allegedly shorter attention span, we are investing, rewarding them with a redesigned magazine that uses higher quality paper, has superior reproduction techniques and delivers more depth.”

The British Journal of Photography relaunch, which is the culmination of six months extensive research and development work by Bainbridge, art editor Mick Moore and group publisher Dylan Armbrust includes:

• A new monthly format printed on premium quality paper that delivers greater impact and improved photographic reproduction.

• A complete redesign that gives primacy to photographs and allows for longer, more in-depth articles

• Increased focus on the creative impetus of professional photographers, profiling emerging talent alongside star names, a new picture-led Portfolio section, and reporting on visual trends, together with more in-depth analysis of business matters and technology reviews.

• Two brand new sections, including Projects, which showcases new photographic series of work, and Intelligence, devoted to opinion about new trends and issues.

• An exclusive interview with Britain’s greatest living photojournalist, Don McCullin.

• A celebration of the enduring qualities of printed media, including a profile on Gerhard Steidl, the world’s greatest photobook publisher, and a feature spotlighting the magazines that use photography best.

• Our cover story featuring photographers that have teamed up and formed partnerships and collectives.

Group Publisher Dylan Armbrust says: “Since 1864 British Journal of Photography has been a weekly, serving the world of photography with news driven content. But our readers told us they increasingly look to our website (www.bjp-online.com) for daily news updates and that in print they want us to report on photography, and the business of photography, with more depth and analysis. As a result, we have broken the mould of the photography magazine sector by investing heavily and making no compromises to deliver what we believe will become one of the UK’s iconic magazines.”

The new-look British Journal of Photography hits the newsstands on Wednesday March 3. The title is on sale the first Wednesday of every month, priced £6.99, and online at www.bjp-online.co.uk.

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